Why Teeagers Run Away from Home

It is critical that the number of youth who run away from home is increasing at a dangerous rate, and millions of parents suffer every year because their children run away from home. These parents say it is like a never-ending nightmare, and they are left to struggle with the question of why their child would leave home. Too many teenagers run â€Å"from† something rather than â€Å"to† something, but runaway teenagers claim they leave home in search of safety and freedom. Running away from home is usually a quick decision, and that choice is made on impulse rather than logical reasoning.One problem every teenager faces on a daily basis is stressful situations, but this can come to such an extreme that the only choice is to leave. Runaway teenagers are often victims of poor problem-solving, and they do not see alternative solutions other than leaving home. The romanticized view of living on the streets lures young teenagers to leave home, but they do not realize the har sh reality they will face. Teenagers run away from home on impulse, and they think it is easier to run away rather than to fix the problem.There are several reasons children run away from home, but a prominent reason is unstable and stressful family situations. One problem teenagers face these days is that both parents may work, and their mom and dad are not around much. Absence of a parent does not make the heart grow fonder, and oftentimes a runaway will complain that she is not loved anymore. Some teenagers run away as a response to a divorce between their parents. Since they have never experienced a situation like this, a teenager does not know how to react, so they escape to wield power over, get attention from, manipulate, or punish their parents.The death of a close family member can have a detrimental impact on a young teenager, and it can cause them to suffer an acute personal crisis and leave. For many teenagers, death is an obstacle that is hard to deal with, and without coping mechanisms, could quickly lead to running away from home. Major reasons teenagers run away from home are unstable and stressful family situations, and often include lack of parental guidance, divorce, and death of a family member.The main reason why kids run away from home is because they do not have good problem solving skills, and running away from home is an â€Å"either-or† kind of solution. Teenagers run away because they do not want to face something, and that includes unwanted emotions. They are trying to avoid any type of accountability, for the fear of consequences outweighs the possibility of a harsh, real world experience. The adolescent who has run away has run out of problem solving skills, and leaving home seems to solve their immediate problems.Running away becomes a quick fix, and it is the product of black-and-white thinking. If the circumstances are right, a teenager can run away at any time if they do not see an alternative solution. The willingness to leave can develop from a variety of reasons, for teenagers often do not know that what they are facing can be dealt with using other strategies. Running away from home shows poor problem solving skills, and the fear of consequences and accountability, not being able to see alternative solutions, and thinking it solves immediate problems are all signs of poor problem solving.Another factor is that teenagers often idealize running away, and they develop a romanticized view of life on the streets. Teenagers think that if they leave home, they will have all of the freedom they have ever wanted, and that they can control what happens to them. For some, running away makes them feel free, unsupervised, with no curfew hours, homework, dress code, and eating habits, but some just seek adventure and are pressured by their peers.Teenagers always want to find their own answers to their own problems, and this often leads to arguments between parents and children. Running away seems to offer a rebellious teen the chance to make choices for themself, and this thought is very tempting to many. Runaway teenagers have a very glamorous view of an independent life style, and they do not realize the struggles they will face. They have a naive picture in their head of a world filled with nice, fun, harmless people, but in reality, one is always cold, hungry, and struggling.Teenagers think to highly of a life away from home, and this is because they are naive, looking for control, and they want to make their own choices. Running away from home seems like an adventure or the key to freedom, and as if â€Å"no one can tell me what to do. † Unstable family conditions are often the cause of teenagers running away from home, and for many teens this is a difficult obstacle to face. A teenager who runs away from home is often a victim of poor problem solving skills, and they are looking for an easy escape from their problems.Teenagers are intrigues by the thought of living on the ir own, and often times have a romanticized view of a harsh and cruel world. Any child can run away at any time if the circumstances are right, and if they are under enough stress, any kid can justify running away. Do not forget that running away is like any other action, so in order to do it, one needs the ability, the willingness, and the opportunity. Kids have to ability and opportunity to run every day, so all it really takes is the willingness to do it.

Bend It Like Beckham

Field Experience A feedback on the movie â€Å"Bend it like Beckham† ——-From the perspective of Cross-cultural communication : : :201120327 :2011? 10? 11? A feedback on the movie â€Å"Bend it like Beckham† ——-From the perspective of Cross-cultural communication Abstract: Based on the English movie â€Å"Bend It like Beckham†, this paper is going to reveal the cultural phenomenon hidden in this story. Divided into three parts, this paper mainly makes an analysis on two aspects, one is religion, and another is family culture.Finally, the author points out: it is very important for people of different cultures to understand and respect each other. Thus, a peaceful and harmonious world would be around us! 1. Introduction and analysis of the movie: Before the 1980s, African culture and Asian culture got terrible restriction in UK, however, after the 1980s; a large number of movies that describe immigrants’ life have emerged in f ilm industry in England. Bend It like Beckham† is such a movie, which borrows cultural and racial difference between England and India, reflects how the two cultures co-exist and accept each other in a hard procedure As the immigrant of the second generation, Jess, a girl with talent to be a football player, shows her great admiration to Beckham,hoping, one day, she can play for England with Beckham shoulder by shoulder, while her mother believes that Jess has two great duties in life: to learn to prepare a complete Indian meal, and to marry a nice Indian boy.However, Jess never wants to be a housewife who can only cook. Jess’ love of soccer crosses over into a love of life. She runs onto the field as if simply at play, in her eyes’, football is not one part of aboard culture,but a natural thing in her living environment,however, it was not included in her clan and family culture,therefore, what she has to confront is the strait of the cultural conflicts caused b y two co-existing culture. In fact, â€Å"Bend It like Beckham† is a product of cultural clash.One day, Jess was playing soccer with boys in the park; Of course, an Indian girl should not play soccer at all, since in her mother's mind the game consists of â€Å"displaying your bare legs to complete strangers. † Jess is seen in the park by Juliette, who plays for the Hounslow Harriers, a woman's team, and is recruited to join them. The coach is a young Irishman named Joe. Although she deceives her parents about her join into the football team, she loves them and understands their point of view.The cultural conflict is still upgrading when Jess falls in love with her coach,, which is undoubtedly an earthquake for Indian family, but, at the end of this movie, we can feel hope, the two family members shake their hands together, and Jess’s boyfriend begin to play cricket together. It seems that, English people are being accepted by Indian family. And the old Indian p eople get out from the dark shadow in their heart. Historically speaking, India was the colony of England for a long time, English people usually were gentlemen, but they look down upon Indian people.Jess’s father was a excellent cricket player, owing to cultural diffusion,he lost the chance to play cricket , fortunately, Jess got her family’s support and realized her father’s dream. Then, in the following part, I will give a detailed analysis about cultural differences under the influence of two different tradition and religion, 2. Cultural analysis 2. 1. Culture and family Although, a culture’s core values and world view derive primarily from its predominant religious view and cultural history, the family is the primary caretaker of these views and values and transmits them to new members of the culture.In this story, there are two families, the representatives of the two cultures, one is the ordinary England family, observed from the surface, and it is an open, modern, and fashioned family. However, In this story, Juliette’s mother misreads Jess and Juliette’s friendship as lesbian, so painful that she cried secretly, according to her attitude toward lesbian, we will realize English people is conservative in soul. The other one is an emigrate family from India, Indian parents are strict and traditional, they have strong religious belief. Which indicate what kind of Jess’s family is.As expected, it is incredible and unsupportable for a girl playing football. Family gives children knowledge about their historical background, information regarding the permanent nature of their culture, and specific behaviors, customs, traditions, and language associated with their ethnic or cultural group. In short, the family tells us, and others, who we are and what groups we are part of. ( K. A. Ocampo, 1993, 106). So next, I will render the different interaction pattern in English family and Indian family from two aspects: g ender role and individualism- collectivism 2. . 1. gender role In India, males are usually considered the superior sex, as Samovar points out, men make most of the important decisions, inheriantance is through the male line, and a woman lives in her husband’s village after she marries. (Samovar, 2000,). Therefore, in India, boys give much freedom of expression than the girls, and girls are asked to help with the chores that keep the family functioning. However, in British, women usually have the equal right as man does in family life, even in social activity. 2. 1. 2. ndividualism and collectivism Individualism and collectivism are learned through the family, which teaches children whom they must obey and who the dominant figures are in their life. In this movie, the Juliette from English nuclear family is much more self-reliant and self-responsible than Jess who from Indian Family, because, India is a typical country of extended family, people in India, share property, all m aterial possession, food, work and love, perform religious rituals together, and often live under the same roof.There is a scene in this movie: when her sister’s would-be parents-in-law discovered her intimate behavior with Juliette whom was mistaken for a English boy,. Just because of Jess’s so-called â€Å"shameful behavior†, they break off her son’s engagement with Jess’s family according this story, it’s not difficult to get conclusion that India family is a typical collectivism; one people’s thing is the thing of the whole family. 2. 2. Culture and Religion: In this movie, you will find lots of religious elements in the story, to some extent, cross-religious communication is the cross-cultural communication. When religion jumps to life it displays a startling quality. It takes over. All else, while not silenced, becomes subdued and thrown into a supporting role†¦It calls the soul to the highest adventure it can undertake, a proposed journey across the jungles, peaks, and deserts of the human spirit (H. Smith, 1991, P9). So, from different religions, we can understand different people’s spiritual and psychological needs or their behavior and habits, here, taking the Sikhism as example, we will have a better understanding of Jess’s family, Sikhs, followers of the Sikh religion, centered in Punjab State, in northwestern India.Sikhism is an ethical monotheism fusing elements of Hinduism and Islam. It was founded around 1950s, In Jess’s family's living room is a large portrait of a Sikh spiritual leader, called Nanak, but above Jess's bed is her own inspiration–the British soccer superstar David Beckham, and there is a distinctive contrast between Indian traditional belief and modern British cultural shock.According this story, it’s not difficult to get conclusion that it is incredible for Indian people to get married with a pagan or people without same belief, but, in Bri tish, Christianity is the dominant world view. In this land, it is not a easy job to infuse with the native Indian Sikh religion, and vice versa. Conclusion England is the birthplace of modern football game, English people’s enthusiasm to football caused football culture’s coming into being, which exactly stands for the national culture. While India is a country of dances and songs.The scene of Indian jolly wedding with dance and song in this movie is just the epitome of Indian culture. Young people always can accept new things easily, in this movie; it is the two girls who play the role of fusion of two cultures. There indeed are some cultural shocks during people’s communication around the world, no matter which aspect it is, religion, ethnic, family or something else. Now that we live in the same earth, it is very important for people of different cultures to understand and respect each other.Thus, a peaceful and harmonious world would be around us! Reference s [1]. K. A. Ocampo, M. Bernal, G. P. Knight, (1993) â€Å"Gender, Race, and Ethnicity: The Sequencing of Social Constrancies,† New York: New York Press. [2]. Samovar, A. l. , Porter, R. E. ,& Stefani, A. L. (2000) Communication Between Cultures(Third Edition). Beijing: Foreign Language Teaching and Research Press [3]. H. Smith, (1991)The World’s Religions. New York: HarperCollins. Bend It Like Beckham Field Experience A feedback on the movie â€Å"Bend it like Beckham† ——-From the perspective of Cross-cultural communication : : :201120327 :2011? 10? 11? A feedback on the movie â€Å"Bend it like Beckham† ——-From the perspective of Cross-cultural communication Abstract: Based on the English movie â€Å"Bend It like Beckham†, this paper is going to reveal the cultural phenomenon hidden in this story. Divided into three parts, this paper mainly makes an analysis on two aspects, one is religion, and another is family culture.Finally, the author points out: it is very important for people of different cultures to understand and respect each other. Thus, a peaceful and harmonious world would be around us! 1. Introduction and analysis of the movie: Before the 1980s, African culture and Asian culture got terrible restriction in UK, however, after the 1980s; a large number of movies that describe immigrants’ life have emerged in f ilm industry in England. Bend It like Beckham† is such a movie, which borrows cultural and racial difference between England and India, reflects how the two cultures co-exist and accept each other in a hard procedure As the immigrant of the second generation, Jess, a girl with talent to be a football player, shows her great admiration to Beckham,hoping, one day, she can play for England with Beckham shoulder by shoulder, while her mother believes that Jess has two great duties in life: to learn to prepare a complete Indian meal, and to marry a nice Indian boy.However, Jess never wants to be a housewife who can only cook. Jess’ love of soccer crosses over into a love of life. She runs onto the field as if simply at play, in her eyes’, football is not one part of aboard culture,but a natural thing in her living environment,however, it was not included in her clan and family culture,therefore, what she has to confront is the strait of the cultural conflicts caused b y two co-existing culture. In fact, â€Å"Bend It like Beckham† is a product of cultural clash.One day, Jess was playing soccer with boys in the park; Of course, an Indian girl should not play soccer at all, since in her mother's mind the game consists of â€Å"displaying your bare legs to complete strangers. † Jess is seen in the park by Juliette, who plays for the Hounslow Harriers, a woman's team, and is recruited to join them. The coach is a young Irishman named Joe. Although she deceives her parents about her join into the football team, she loves them and understands their point of view.The cultural conflict is still upgrading when Jess falls in love with her coach,, which is undoubtedly an earthquake for Indian family, but, at the end of this movie, we can feel hope, the two family members shake their hands together, and Jess’s boyfriend begin to play cricket together. It seems that, English people are being accepted by Indian family. And the old Indian p eople get out from the dark shadow in their heart. Historically speaking, India was the colony of England for a long time, English people usually were gentlemen, but they look down upon Indian people.Jess’s father was a excellent cricket player, owing to cultural diffusion,he lost the chance to play cricket , fortunately, Jess got her family’s support and realized her father’s dream. Then, in the following part, I will give a detailed analysis about cultural differences under the influence of two different tradition and religion, 2. Cultural analysis 2. 1. Culture and family Although, a culture’s core values and world view derive primarily from its predominant religious view and cultural history, the family is the primary caretaker of these views and values and transmits them to new members of the culture.In this story, there are two families, the representatives of the two cultures, one is the ordinary England family, observed from the surface, and it is an open, modern, and fashioned family. However, In this story, Juliette’s mother misreads Jess and Juliette’s friendship as lesbian, so painful that she cried secretly, according to her attitude toward lesbian, we will realize English people is conservative in soul. The other one is an emigrate family from India, Indian parents are strict and traditional, they have strong religious belief. Which indicate what kind of Jess’s family is.As expected, it is incredible and unsupportable for a girl playing football. Family gives children knowledge about their historical background, information regarding the permanent nature of their culture, and specific behaviors, customs, traditions, and language associated with their ethnic or cultural group. In short, the family tells us, and others, who we are and what groups we are part of. ( K. A. Ocampo, 1993, 106). So next, I will render the different interaction pattern in English family and Indian family from two aspects: g ender role and individualism- collectivism 2. . 1. gender role In India, males are usually considered the superior sex, as Samovar points out, men make most of the important decisions, inheriantance is through the male line, and a woman lives in her husband’s village after she marries. (Samovar, 2000,). Therefore, in India, boys give much freedom of expression than the girls, and girls are asked to help with the chores that keep the family functioning. However, in British, women usually have the equal right as man does in family life, even in social activity. 2. 1. 2. ndividualism and collectivism Individualism and collectivism are learned through the family, which teaches children whom they must obey and who the dominant figures are in their life. In this movie, the Juliette from English nuclear family is much more self-reliant and self-responsible than Jess who from Indian Family, because, India is a typical country of extended family, people in India, share property, all m aterial possession, food, work and love, perform religious rituals together, and often live under the same roof.There is a scene in this movie: when her sister’s would-be parents-in-law discovered her intimate behavior with Juliette whom was mistaken for a English boy,. Just because of Jess’s so-called â€Å"shameful behavior†, they break off her son’s engagement with Jess’s family according this story, it’s not difficult to get conclusion that India family is a typical collectivism; one people’s thing is the thing of the whole family. 2. 2. Culture and Religion: In this movie, you will find lots of religious elements in the story, to some extent, cross-religious communication is the cross-cultural communication. When religion jumps to life it displays a startling quality. It takes over. All else, while not silenced, becomes subdued and thrown into a supporting role†¦It calls the soul to the highest adventure it can undertake, a proposed journey across the jungles, peaks, and deserts of the human spirit (H. Smith, 1991, P9). So, from different religions, we can understand different people’s spiritual and psychological needs or their behavior and habits, here, taking the Sikhism as example, we will have a better understanding of Jess’s family, Sikhs, followers of the Sikh religion, centered in Punjab State, in northwestern India.Sikhism is an ethical monotheism fusing elements of Hinduism and Islam. It was founded around 1950s, In Jess’s family's living room is a large portrait of a Sikh spiritual leader, called Nanak, but above Jess's bed is her own inspiration–the British soccer superstar David Beckham, and there is a distinctive contrast between Indian traditional belief and modern British cultural shock.According this story, it’s not difficult to get conclusion that it is incredible for Indian people to get married with a pagan or people without same belief, but, in Bri tish, Christianity is the dominant world view. In this land, it is not a easy job to infuse with the native Indian Sikh religion, and vice versa. Conclusion England is the birthplace of modern football game, English people’s enthusiasm to football caused football culture’s coming into being, which exactly stands for the national culture. While India is a country of dances and songs.The scene of Indian jolly wedding with dance and song in this movie is just the epitome of Indian culture. Young people always can accept new things easily, in this movie; it is the two girls who play the role of fusion of two cultures. There indeed are some cultural shocks during people’s communication around the world, no matter which aspect it is, religion, ethnic, family or something else. Now that we live in the same earth, it is very important for people of different cultures to understand and respect each other.Thus, a peaceful and harmonious world would be around us! Reference s [1]. K. A. Ocampo, M. Bernal, G. P. Knight, (1993) â€Å"Gender, Race, and Ethnicity: The Sequencing of Social Constrancies,† New York: New York Press. [2]. Samovar, A. l. , Porter, R. E. ,& Stefani, A. L. (2000) Communication Between Cultures(Third Edition). Beijing: Foreign Language Teaching and Research Press [3]. H. Smith, (1991)The World’s Religions. New York: HarperCollins. Bend It Like Beckham Field Experience A feedback on the movie â€Å"Bend it like Beckham† ——-From the perspective of Cross-cultural communication : : :201120327 :2011? 10? 11? A feedback on the movie â€Å"Bend it like Beckham† ——-From the perspective of Cross-cultural communication Abstract: Based on the English movie â€Å"Bend It like Beckham†, this paper is going to reveal the cultural phenomenon hidden in this story. Divided into three parts, this paper mainly makes an analysis on two aspects, one is religion, and another is family culture.Finally, the author points out: it is very important for people of different cultures to understand and respect each other. Thus, a peaceful and harmonious world would be around us! 1. Introduction and analysis of the movie: Before the 1980s, African culture and Asian culture got terrible restriction in UK, however, after the 1980s; a large number of movies that describe immigrants’ life have emerged in f ilm industry in England. Bend It like Beckham† is such a movie, which borrows cultural and racial difference between England and India, reflects how the two cultures co-exist and accept each other in a hard procedure As the immigrant of the second generation, Jess, a girl with talent to be a football player, shows her great admiration to Beckham,hoping, one day, she can play for England with Beckham shoulder by shoulder, while her mother believes that Jess has two great duties in life: to learn to prepare a complete Indian meal, and to marry a nice Indian boy.However, Jess never wants to be a housewife who can only cook. Jess’ love of soccer crosses over into a love of life. She runs onto the field as if simply at play, in her eyes’, football is not one part of aboard culture,but a natural thing in her living environment,however, it was not included in her clan and family culture,therefore, what she has to confront is the strait of the cultural conflicts caused b y two co-existing culture. In fact, â€Å"Bend It like Beckham† is a product of cultural clash.One day, Jess was playing soccer with boys in the park; Of course, an Indian girl should not play soccer at all, since in her mother's mind the game consists of â€Å"displaying your bare legs to complete strangers. † Jess is seen in the park by Juliette, who plays for the Hounslow Harriers, a woman's team, and is recruited to join them. The coach is a young Irishman named Joe. Although she deceives her parents about her join into the football team, she loves them and understands their point of view.The cultural conflict is still upgrading when Jess falls in love with her coach,, which is undoubtedly an earthquake for Indian family, but, at the end of this movie, we can feel hope, the two family members shake their hands together, and Jess’s boyfriend begin to play cricket together. It seems that, English people are being accepted by Indian family. And the old Indian p eople get out from the dark shadow in their heart. Historically speaking, India was the colony of England for a long time, English people usually were gentlemen, but they look down upon Indian people.Jess’s father was a excellent cricket player, owing to cultural diffusion,he lost the chance to play cricket , fortunately, Jess got her family’s support and realized her father’s dream. Then, in the following part, I will give a detailed analysis about cultural differences under the influence of two different tradition and religion, 2. Cultural analysis 2. 1. Culture and family Although, a culture’s core values and world view derive primarily from its predominant religious view and cultural history, the family is the primary caretaker of these views and values and transmits them to new members of the culture.In this story, there are two families, the representatives of the two cultures, one is the ordinary England family, observed from the surface, and it is an open, modern, and fashioned family. However, In this story, Juliette’s mother misreads Jess and Juliette’s friendship as lesbian, so painful that she cried secretly, according to her attitude toward lesbian, we will realize English people is conservative in soul. The other one is an emigrate family from India, Indian parents are strict and traditional, they have strong religious belief. Which indicate what kind of Jess’s family is.As expected, it is incredible and unsupportable for a girl playing football. Family gives children knowledge about their historical background, information regarding the permanent nature of their culture, and specific behaviors, customs, traditions, and language associated with their ethnic or cultural group. In short, the family tells us, and others, who we are and what groups we are part of. ( K. A. Ocampo, 1993, 106). So next, I will render the different interaction pattern in English family and Indian family from two aspects: g ender role and individualism- collectivism 2. . 1. gender role In India, males are usually considered the superior sex, as Samovar points out, men make most of the important decisions, inheriantance is through the male line, and a woman lives in her husband’s village after she marries. (Samovar, 2000,). Therefore, in India, boys give much freedom of expression than the girls, and girls are asked to help with the chores that keep the family functioning. However, in British, women usually have the equal right as man does in family life, even in social activity. 2. 1. 2. ndividualism and collectivism Individualism and collectivism are learned through the family, which teaches children whom they must obey and who the dominant figures are in their life. In this movie, the Juliette from English nuclear family is much more self-reliant and self-responsible than Jess who from Indian Family, because, India is a typical country of extended family, people in India, share property, all m aterial possession, food, work and love, perform religious rituals together, and often live under the same roof.There is a scene in this movie: when her sister’s would-be parents-in-law discovered her intimate behavior with Juliette whom was mistaken for a English boy,. Just because of Jess’s so-called â€Å"shameful behavior†, they break off her son’s engagement with Jess’s family according this story, it’s not difficult to get conclusion that India family is a typical collectivism; one people’s thing is the thing of the whole family. 2. 2. Culture and Religion: In this movie, you will find lots of religious elements in the story, to some extent, cross-religious communication is the cross-cultural communication. When religion jumps to life it displays a startling quality. It takes over. All else, while not silenced, becomes subdued and thrown into a supporting role†¦It calls the soul to the highest adventure it can undertake, a proposed journey across the jungles, peaks, and deserts of the human spirit (H. Smith, 1991, P9). So, from different religions, we can understand different people’s spiritual and psychological needs or their behavior and habits, here, taking the Sikhism as example, we will have a better understanding of Jess’s family, Sikhs, followers of the Sikh religion, centered in Punjab State, in northwestern India.Sikhism is an ethical monotheism fusing elements of Hinduism and Islam. It was founded around 1950s, In Jess’s family's living room is a large portrait of a Sikh spiritual leader, called Nanak, but above Jess's bed is her own inspiration–the British soccer superstar David Beckham, and there is a distinctive contrast between Indian traditional belief and modern British cultural shock.According this story, it’s not difficult to get conclusion that it is incredible for Indian people to get married with a pagan or people without same belief, but, in Bri tish, Christianity is the dominant world view. In this land, it is not a easy job to infuse with the native Indian Sikh religion, and vice versa. Conclusion England is the birthplace of modern football game, English people’s enthusiasm to football caused football culture’s coming into being, which exactly stands for the national culture. While India is a country of dances and songs.The scene of Indian jolly wedding with dance and song in this movie is just the epitome of Indian culture. Young people always can accept new things easily, in this movie; it is the two girls who play the role of fusion of two cultures. There indeed are some cultural shocks during people’s communication around the world, no matter which aspect it is, religion, ethnic, family or something else. Now that we live in the same earth, it is very important for people of different cultures to understand and respect each other.Thus, a peaceful and harmonious world would be around us! Reference s [1]. K. A. Ocampo, M. Bernal, G. P. Knight, (1993) â€Å"Gender, Race, and Ethnicity: The Sequencing of Social Constrancies,† New York: New York Press. [2]. Samovar, A. l. , Porter, R. E. ,& Stefani, A. L. (2000) Communication Between Cultures(Third Edition). Beijing: Foreign Language Teaching and Research Press [3]. H. Smith, (1991)The World’s Religions. New York: HarperCollins.

Critical Essay by Juda Smith Essay

I think the nether grave is the best story, because it’s very relatable. Majority of kids get bullied and or go through a bad time at least once in their life, so they either find ways to escape it or lie to people about how â€Å"good† their life is so nobody knows how bad it actually it. People connect more with things they can relate too. Fact. But, ‘†A Sound of Thunder† is a better story that can be classified as science fiction because it has something to do with time travel, dinosaurs, and history. â€Å"A Sound of Thunder† fits into the science fiction category because it’s based on time travel, dinosaurs ruling the Earth, and staying on the correct path so he doesn’t â€Å"change the course of history†. Those are all science related things so that’s the science part. It’s fiction because its fact but science related. No one can go back in time or change the course of history that’s where the fict ion comes into play. In the story â€Å"nether grave† it’s harder to classify it as science fiction, because it’s not like it has something to do with time travel or dinosaurs, but it does have to do with gaming and leaving behind his own life to be a jaguar in a video game life. It does have to with people and how their life effects their life decisions which is science. It’s fiction because people can’t trade in their bad life to be in a video game. In the story â€Å"A Sound of Thunder† he uses sensory imagery, which uses very descriptive words to evoke images of sight, sounds, feelings, touch, and smells. In the first line, the protagonist swallows and they tell us about the â€Å"muscles around his mouth† and he waves his hand, while in the background there comes a â€Å"sound like a gigantic bonfire.† In the story the nethergrave it was hard to tell you were in another world because of the lack of detail. They didn’t give you a time period too, so there isn’t really to relate to besides the fact that it’s about a boy who uses his computer to hide and lie about his life. The theme in the story â€Å"A sound of thunder† you have to stay on the correct path in life or it will go all wrong. The plans you thought you had will change and everything will be challenging and hard. In the stor y the â€Å"Nether grave†, the theme of the story I believe it is when you feel like your life is bad, don’t go on trying to hide what’s going on. I think the first story has the best theme â€Å"A sound of thunder† because it is true. If you don’t stay on the correct paths of life and associate yourself with good people, your life and plans  can all change. You can’t have the both of best worlds.

Film analysis Essay Example | Topics and Well Written Essays - 750 words - 2

Film analysis - Essay Example Yet sometimes, rarely, like an Aquarius where all the planets form a line, every aspect of a film that could possibly go wrong does, and goes terribly wrong. Such was the case in Plan 9 from Outer Space, a film widely regarded as the worst film ever produced. Nearly every aspect of this film has some kind of problem with it, something that is almost miraculous in film making. I would argue that one of the worst offenders in this film was set design. The fact is, the sets look cheap. This is probably because they were cheap, as the film had a budget of only $60,000, which even in its era was not enough to make a high quality movie. But when dealing with black and white, texture is one of the only things that matter, and nearly every set that was supposed to be something spectacular (like a spaceship or a cockpit) had an incredibly flat look. It made it look like the set was made out of clay, or painted wood, but certainly not metal or any of the materials that would have actually been present. In contrast to the sets, I would argue that the costumes were actually a relative high point in the film. They were far from good, but they were not as obtrusively bad as other elements of the film. Part of this was because many of the costumes were just street clothes or army uniforms and that kind of thing, and are easy to make not distracting. Some of the costumes were terrible, but on the whole, the costumes were better than most other aspects of the film. Lighting was poorly done in an obtrusive way, sometimes being overly dark, other times overly light, and sometimes making it look like a staged play, with several spot lights on each subject. This is simply lazy and unacceptable regardless of budget or era. Acting was not terrible, but it was far from good. It was generally not believable, but in such a campy film believability is not necessary. The acting was over the top, but this was not a massive problem. The dialogue, however, was. From the opening scene through the rest of the movie, it was simply obtrusive and awful, and did not sound in any way natural. Furthermore, there were frequent continuity errors. The narration was one of the worst offenders, oscillating between mind numbing exposition and supposedly shocking reveals, such as â€Å"at the funeral of the old man, unknown to his mourners, his DEAD WIFE was watching!† (Plan 9). In other instances, the speakers fell into a question answer pattern that, while common in high-school screen plays, has no place on the silver screen. This was especially apparent in one exchange between grave diggers in the cemetery. Many of the aspects of the film described so far are simply bad execution. These are poor choices, made again and again. No one of them is absolutely ridiculous, but taken as a whole they certainly make a ridiculous package. Some of the editing done in post, however, was simply foolish. This film contains clips of another film, a vampire film that Wood had been working o n before it was canceled and the star died. While Wood clearly struggled to make them fit this film, even twisting the plot of an outer-space action film to be based heavily in a cemetery, these individual scenes still stand out horribly from the rest of the action. No film maker in their right mind would ever choose to insert unrelated clips into the narrative and try to pass it off as having a

Critical Evaluation of Network Diversity and Benefits in Innovation Essay

Critical Evaluation of Network Diversity and Benefits in Innovation - Essay Example Network structure Woolcock and Narayan (2000) develop their considerations, considering social capital as a potential bridge among policymakers, practitioners and scholars. In case people generate a positive atmosphere of cooperation, they are able to continue their relations in a favorable atmosphere. Social capital is a social bond among different networks. The main goal for people in terms of any social network is to find and sustain the development and support of their social activities (Fukuyama, 1995). The concepts of socializing and economic performance are closely related and there is a need to anchor bounds between these two concepts. Under conditions of networks creation, people are able to develop different behavioral templates and be focused on their mutual cooperation and common goals succeeding (Lee, 2009). Social interaction can be considered from a different prospect, when closed networks are acting against other social groups. For example, activities of mafias and di fferent aspects of corruption can be positioned as negative outcomes of closed networks. Shumpeter- social capital and resource combinations Social capital for Shumpeter is activity of people, directed on innovations development. Moreover, the scientist was not focused on the goal of enrichment as a final goal of innovations implementation. The goal of commercialization may not always correlate with the goal of innovations (Fukuyama, 1995). . Different spheres of human activities are connected with innovations and it is hard to claim that the final goal for social capital activities is enrichment. Social capital combines its efforts in order to develop its knowledge, to develop and introduce more valuable and innovative policies in the field of activity (Fukuyama, 1995). He was also focused on â€Å"combinatory† activity, when the members of social groups acted like entrepreneurs, while performing â€Å"the entrepreneurial function†. In these terms Schumpeter considere d possible ways for innovations and long-term economic change. Schumpeter was focused on a dynamic approach for economic development, because only through innovations it was possible to reach success. Mutual interaction of entrepreneurs and the combination of their efforts in the field of innovations could result in creation of new opportunities (Schumpeter, 1970). At first, Schumpeter was focused on the individual role of the entrepreneur, which should be innovative and motivate the team of an entrepreneur to creation of new ideas. The main role of the entrepreneur was to correctly combine innovative practices and ideas of the members of his team. Further on, Schumpeter was focused on the important role of the team as the leading moving force of the company’s progress. The entrepreneur performed a function of a new combinations’ manager (Schumpeter, 1970). . Innovations of a social group are considered to be a routine practice, while the entrepreneur should constantly be focused on â€Å"new commodity or producing an old one in a new way, by opening up a new source of supply of materials or a new outlet for products, by reorganizing an industry and so on† (Schumpeter 1970, p. 132). A â€Å"large corporations† is working in the name of a common goal. Concept of social capital-diversity In the modern globalized world the limits of the society are blurred. Still, it is evident that the concept of social c

Offshoring (Offshore Outsourcing) Essay Example | Topics and Well Written Essays - 250 words

Offshoring (Offshore Outsourcing) - Essay Example Offshoring is gaining popularity because it allows organization to reduce their costs, develop an extended market reach, and improve efficiency and productivity of work at the same time (Masciarelli, 2011). Successfully implementing offshoring is a challenging task. It requires careful planning and monitoring. The first step is to plan which functions to outsource. This includes planning of critical functions, skill transfer and scalability. The next step is to evaluate a cost-benefit analysis. This is done to evaluate whether the benefits of the operation will outweigh the costs. Only is the benefits outweigh the costs, the next step should be taken. The next step is developing a project management team which would be responsible for the offshoring process. This includes the planning process, setting the timetable and hiring the necessary personnel for the job (Neelankavil and Rai, 2009). According to Ilan (2011) successful offshoring is dependent on finding the right model for opening up business operations in a different country. The most likely destination for offshoring activities today is China which offers a variety of incentives to businesses around the world including cheap labor and good

My job in futuer Essay Example | Topics and Well Written Essays - 1250 words

My job in futuer - Essay Example Communication must be sent and received if it is to be effective. Whether the relationship is within a family or in the workplace, skills such as showing empathy, listening and being sincere will determine if the relationship is a happy one or one that is full of stress and misunderstandings (EÄŸec and Genà §Ãƒ ¶z, 2006). I have had many successful and happy relationships at school and at home. I have always believed that honest communication without conceit or arrogance is the best way to gain friends and followers. Letting employees know that is acceptable in a clear manner helps them to understand why something they have done might be unacceptable if that situation arises. The final skill that I have obtained that will help me to be a great bank officer is the ability to multi-task. A bank officer may need to act as a salesperson when talking to a customer, an analyst when changing a procedure that is not working and a marketing professional when making coordinated plans with a nother bank officer (Bank, 2006). Wearing many different hats and playing many different roles is something I have excelled at through my college career. I have had many different responsibilities to my family, friends and even an employer, not to mention what I had to do to accomplish my schoolwork. Having many different responsibilities is enjoyable for me and I am good at focusing on the task at hand.Being a good follower and a good leader, acting as an analyst, communicating clearly and multi-tasking are all a part of a bank officer's job.

DQ1 Essay Example | Topics and Well Written Essays - 500 words - 5

DQ1 - Essay Example The hierarchies are a universal arrangement within organizations. This is for the reason that they imitate a normal as well as common method for individuals to tackle with complication. Forming a chain of command is consequently an ordinary thing to do, up till now it is equally simple as well as intricate. During the past the organizational structures were simple, with one department handling marketing and sales, one department handling distribution and customer service, and the other department working on research and development. The employees were more or less settled in their routines. But, in the present scenario it is pretty unrealistic to have the organizational structure defined above. Each one of the departments has loads to cope up with everyday, larger targets to meet, deadlines to meet, a bigger array of customers to be satisfied. The materialization of fresh technology, goods as well as amplified international rivalry will only assist the alteration that will be required in order to contend. An individual cannot supervise the history however can in no doubt take arraign of the future. The most noteworthy event is the hastening rate of modification for the goods also the growing range of goods presented as a result in compound also varying requirements mutually for individuals as well as for structures. Additionally, the consumers, the suppliers, as well as the technical modernizations keep transforming at spectacular momentum furthermore they have need of nippy reactions in order to defend their associations or else the aggressive positions. The element of efficient partnership within job situations signifies a method of accomplishing aggressive benefit within the market. The concept of effectual association signifies a major aspect of organizing a corporation’s structure. The plans utilized for corporations during the past cannot be utilized specified the burden on todays, a great deal

Computer Sciences and Information Technology in Business Essay

Computer Sciences and Information Technology in Business - Essay Example Low financial growth of the company was a problem due to various reasons. To begin with, the company had stagnated on its financial gains over five years and at some point had an experience of losses. The organization was at a level where it generated little income to cover the operational costs and make profits. Financing the growth of the company is a major problem in such a scenario, if there is no financial growth, then the organization starts losing its market share because of competition. To make the situation worse, the existing customers are lost to the competition. Financial growth of a company fails if there are insufficient sales. To solve this problem it, is necessary know why the problem occurred in the first place. In the organization, the problem arises because of poor sales from the sales people. The poor sales result from cutting back on the marketing budget thus there are few leads. Another issue is poor training of sales people in the company and clients cutting down their budgets. An innovative solution is necessary to solve this problem. Such a problem needs urgent solving to save the company (Baumgartner, 2013). The firm requires generation of more income, which is only possible through selling more of the products that the company makes. Information technology is important in making more sales. To get more leads the sales people will require more training and higher access to information. Technology today has made success of companies to be easy. The company needs to employ the use of technology such as use of the internet to train the sales people and look for more leads.

Talent Identification Sport Basketball Essay Example | Topics and Well Written Essays - 1250 words

Talent Identification Sport Basketball - Essay Example Once the talent is identified, there are various measures these institutions undertake to help develop the talents spotted into developmental implications in the society. Basketball like any other sport finds success in the UK via institutions that promote the development of the talent (Williams & Franks, 1998, p 162). The support issued to develop talents is injected to the disciplines that are the target of promotion via funds that are relayed by separate bodies. The UK Sport is one body that has invested 100 million pounds annually in athletes to promote success especially in the forthcoming games scheduled for London this year. This paper seeks to highlight attributes that are applied in talent development the facilities involved, and the staff promoting the discipline, basketball to be specific. In the identification of the basketball talent, there needs to be physiological and various tactical abilities to assess the performance of the athlete (Solomon et al, 1996, p 43). There must be physical fitness involved and a stable medical condition that would enable the subject under consideration to meet the desired expectation (Young et al, 1977, p 243). The coaching staffs is usually charged with the role of identifying the proper physical, and tactical attributes while fitness is determined by the medicine staff or trained individuals capable of correcting or assessing the entity. Basketball requires certain skill and the proper height to be applied in playing the sport. Most subjects should be energetic and lack excessive body fat that may impair mobility, and reduce overall performance (Randak, 1998, p 47). Coaching has been earmarked as the major avenue for development according to UK sport. There are international standards set for the coaches as a quality to meet before they can be accorded uncommon freedom to oversee the nurturing of the talent. Basketball, as indicated requires specific rules. Apart from, the tall

Olympics Essay Example for Free

Olympics Essay The Olympic games were brought back by a man named Pierre de Coubertin when he made a speech to the Athletic Society of France in 1892 (Doc 1). Since the games came back they have shaped the economies, national pride and the social changes in multiple countries. The economies of the countries who host the Olympic games generally have a boost in the economy. With a few exceptions like South Korea. Even with the Olympic games being hosted in Seoul, none of their companies were selected as top sponsors. â€Å"Korean companies are not on the list.  Korea failed to avail itself of an opportunity to display its industrial and economic power to a worldwide television audience. † (Doc 7) One country that always contributed to the games was the United States. In 1980 when the games were hosted in Moscow, the USA contributed less than 200 million. Twenty years later in the year 2000, they contributed over 1,200 million when the games were hosted in Sydney. (Doc 9) Many of the documents shown had national pride behind them. Many critics talked highly of the Soviet Union when the Olympic games were to be held in Moscow for the 1980 games. Saying that the Soviet Union â€Å"is a beacon of peace, democracy, and social progress. † (Doc 6) But when it came to what they Americans thought, it was far from that. Bob Matthias form the United States, once said â€Å"You just loved to beat’em. You just had to beat’em. † (Doc 4) This is because of the long rival that these two countries have had ever since the cold war had started. His perception of the Russians was skewed because he had a long standing with them. He didn’t see them as real competitors. Some countries always went up and down, like Pakistan. There â€Å"social values which have shrunk from that of national pride to self-promotion. † (Doc 10) Ali Kabir, a sports writer states that they have lost what has once made them great, and that is work. â€Å"The current national team is clueless and has tarnished the country’s name. † For a few countries it was more than national pride, for Japan it was more of a national crusade. They felt that this was a perfect time to come back as a world trade power. (Doc 5) For other countries like Germany, it was also more than just national pride. For Hitler it was a way to show that Germans were superior. He always made protests that always helped the Germans and no one else. (Doc 3) Although he was less concerned about medals, he was more concerned about gaining propaganda. Women were on the bottom of the totem pole during that start of the Olympics in 1896. When the games were hosted in Great Britain in 1908, only two percent of athletes were women. (Doc 2) It would take a long time for women to take root in the Olympics. In 1992 the games were held in Spain and twenty nine percent of the athletes were women. A woman named Hassiba Boulmerka once said â€Å"My victories give me confidence, and they give confidence to my country. I represent my country and all the women I my country who aspire to be athletes. † (Doc 8) A document I would like to have seen would be one containing a record of how a restaurant would have increased sales. This would have shown how wealth effects the modern Olympics. The Olympics helped increase revenue in the surrounding areas of the stadiums. They produced massive amounts of national pride and the social status of women is still evolving.

Performance Management Essay Example for Free

Performance Management Essay 1. Summarize the seven (7) components of the framework for coaching and performances management, and identify which ones you require development in and why. The seven components of the frame work for coaching and performance management are the coaching relationship\, insight, motivation, capabilities, real-world practice, accountability, and organizational context. The first and most important step in the performance management process is to communicate what is expected. The should also be identifications of any job related learning needs and possible ways to address these needs. There also needs to be a performance review periodically to make sure that job expectations are relevant and appropriate and revise them if needed. Managers are encouraged to do this jointly with their employees which observing and documenting their performance. Throughout the performance management cycle, you should observe your employees’ performance and identify instances of both good and poor performance. Specific events and details are important for employees to clearly understand the impact, results, and consequences of their performance. Thorough documentation will enable you to recognize good performance and help you to correct poor performance. Provide feedback you should provide frequent feedback and coaching to your employees regarding performance throughout the year. This is especially important for the employee who is performing poorly. To be effective, feedback needs to be immediate, specific, and expressed in relation to a particular outcome and expectation. Deal With Performance That Does Not Meet Expectations. You may wish to enlist the support of your manager. He/she can give you the benefit of his or her experience and provide input and support before proceeding. Also, you can use the services of your Human Resources or Labor Relations Components especially if you are contemplating disciplinary action. They will provide the procedural and regulatory guidance as well as assistance in looking at alternatives and providing resources, intervention strategies, and other support.† (Public service commission) 2. Evaluate the validity of each of the reasons provided for failure in performance management. The reasons provided for failure in performance management versus performance appraisal discipline gap, accountability, measurement scarcity or overload, lack of balance and failure to assess impact. â€Å"There are two primary purposes of performance appraisal: evaluative and developmental. The evaluative purpose is intended to inform people of their performance standing. The collected performance data are frequently used to reward high performance and to punish poor performance.† (Smither, 2009) The developmental purpose is intended to identify problems in employees performing the assigned task. The collected performance data are used to provide necessary skill training or professional development. â€Å"The purpose of performance appraisal must be clearly communicated both to raters and rates, because their reactions to the appraisal process are significantly different depending on the intended purpose. Failure to inform about the purpose or misleading information about the purpose may result in inaccurate and biased appraisal reports.† (Cascio, 1998) 3. Identify two (2) of the barriers of success that are evident in preventing successful execution of performance management in a company you know well and recommend a solution to the problems. If you have not worked with or for a company that evaluates employee performance through performance management, imagine what the problems would be based on your knowledge of the company. Be sure to provide your rationale. Future scenarios allow organizations to explore multiple potential futures and generate robust strategies and early warning signs to understand how the future is unfolding. Where a vision articulates a â€Å"preferred future,† future scenarios describe how an organization might achieve its mission in different circumstances or environments. Organizations identify a focal issue or major decision the organization faces and the critical uncertainties in the macro environment, such as social, economic, political, environmental, and technical forces. Scenarios are developed based on combinations of these forces and robust strategies are identified to address multiple futures. Finally, indicators are identified to help understand how the future is affecting the organization’s decisions. In-order to fully understand the rationale past, present, and future analysis would have to be done on different work environments in-order to generally process the full computation of how and HR performance management society would work to stay in constant communication with the employee’s skill set.

Analysis on Tristram Shandys Paradox

Analysis on Tristram Shandys Paradox Tristram Shandys Paradox According to an Encyclopedia entry on NationMaster.com (2009) it is generally considered that the publications of Laurence Sternes The Life and Opinion of Tristram Shandy, Gentleman had a dominant effect on literature of that time. Like his contemporary writers, Sterne debated publicly upon the boundary between literature and philosophy, thats why his book is filled with allusions and references to philosophers, critics and writers of the 17th and 18th centuries namely: Pope, Locke, and Swift. It seems that those leading thinkers influenced Sternes The Life and Opinion of Tristram Shandy, Gentleman immensely. For instance, sagacious â€Å"Lockes Essay Concerning Human Understanding (1690) contributed ideas and frameworks that Sterne explored throughout his novel, thus showing his engagement with the science and philosophy of his day: Pray, Sir, in all the reading which you have ever read, did you ever read such a book as Lockes Essay upon the Human Understanding? Dont answer me rashlybecause many, I know, quote the book, who have not read itand many have read it who understand it not:If either of these is your case, as I write to instruct, I will tell you in three words what the book is. It is a history.A history! of who? what? where? when? Dont hurry yourselfIt is a history-book, Sir, (which may possibly recommend it to the world) of what passes in a mans own mind; and if you will say so much of the book, and no more, believe me, you will cut no contemptible figure in a metaphysick circle. (Tristram Shandy, ch. 1 XXVII, p. 40) Many people believe that Sternes novelThe Life and Opinion of Tristram Shandy, Gentleman differs drastically from the contemporary literature of both Defoe and Richardson by his methods of narrative construction and exploration of the external world. Tristram Shandy is presented in the very act of creation and change by rejecting realism, but examining inner states of consciousness. In addition, what sets Tristram Shandy apart from its contemporary fiction is the use of language. It appears to me that this novel is an example of â€Å"process writing to the moment† where time is tied to and belongs to the protagonist. That kind of process writing in Lawrence Sternes novel, where the persona of author is trying desperately to write his autobiography, leads to one of the time paradoxes. It takes Tristram Shandy one year to record the events of a single day of his life. Tristram laments that, at this rate, he will never finish. I am this month one whole year older than I was this time twelve-month; and having got, as you perceive, almost into the middle of the fourth volume–and no farther than to my first days day–‘tis demonstrative that I have three hundred and sixty-four more days to write just now, than when I first set out; so that instead of advancing, as a common writer, in my work with what I have been doing at it–on the contrary, I am just thrown so many volumes back–was every day of my life to be as busy as this–And why not?–and the transactions and opinions of it to take up as much description–And for what reason should they be cut short? at this rate I should just live 364 times faster than I should write–It must follow, an please your worships, that the more I write, the more I shall have to write–and consequently, the more your worships read, the more your worships will have to read (Tristram Shandy, ch. 2 XVLIII, p. 126) In order to link Tristram Shandys writing process with time paradoxes, I will briefly outline the background to Bertrand Russells theory. In his book The Principles of Mathematics,chapter XLIII on the philosophy of the infinite his analysis consists of the inquiry â€Å"whether any contradiction can be found in the notion of infinite.† In this specific chapter Russells crucial points are focused on the semantical and set-theoretical paradoxes or â€Å"antinomies† as he calls them. The twentieth century philosopher, Bertrand Russell claimed that if Tristram Shandy were immortal he would be able to finish his autobiography. Russells assertion that Tristram would be able to complete this seemingly impossible task is the source of the Tristram Shandy paradox. And thus Russell concludes: Tristram Shandy, as we know, took two years writing the history of the first two days of his life, and lamented that, at this rate, material would accumulate faster than he could deal with it, so that he could never come to an end. Now I maintain that, if he had lived for ever, and not wearied of his task, then, even if his life had continued as eventfully as it began, no part of his biography would have remained unwritten. This paradox, which, as I shall show, is strictly correlative to the Achilles, may be called for convenience the Tristram Shandy. (Russell, p. 358) Russells theory consists of two powerful components in the Tristram Shandy paradox—the number of days that Tristram lives and the number of days required writing about those days. The sum of those two quantities will logically give us the number of days Tristram needs to complete his autobiography. Assuming that Tristram were indeed immortal, then the number of days in his life would be infinite. If that were the case, the second quantity, the number of days it takes him to write about his life, would also be infinite as well as the sum of those two quantities. Thus we can conclude that, Tristram needs an infinite number of days to finish his autobiography. Given he were immortal, he would have an infinite number of days in which to write. Therefore, the key aspect of Russells argument is the capability of an immortal Tristram Shandy finishing his autobiography, since the number of days in his life is equivalent to the number of days required to write about his life as they ar e both infinite. As far as Russells argument is concerned, it is not totally accepted. Many of his critics contend that Tristram Shandy could not possibly finish his autobiography even if he were immortal. Again, assuming that it takes Tristram one year to record the events of one day of his life, then each day that Tristram lives adds a year to the time needed to complete his task, thus causing him to fall another year behind with each passing day. As a result, in this situation the amount of time needed for Tristram to write his autobiography is increasing faster than the amount of time he actually has in which to write. It would simply cause him to fall infinitely far behind. Hence, according to critics of Russells argument the immortality would not allow the protagonist, Tristram, to complete his task. I strongly believe that both arguments outlined above are consistent as well as logically valid due to the case of the Tristram Shandy paradox. Nevertheless bearing in mind the previous points it could be said that the paradox discovered by Bertrand Russell in 1901 suggested that actual infinity was not an issue to dismiss due to the uncertain nature of infinity. I suppose that Tristram Shandys paradox emphasizes the basic problem in getting to grips with infinity which has always been a remarkable enchantment for great philosophers and writers throughout history in its notion of unending space and distance, God and eternity, time and duration. â€Å"To understand what time is aright, without which we never can comprehend infinity, insomuch as one is a portion of the otherwe ought seriously to sit down and consider what idea it is we have of duration, so as to give a satisfactory account how we came by it. What is that to any body? quoth my uncle Toby. (Vide Locke.)† (Tristram Shandy, ch. 2 XI, p. 84) It is necessary to note that Aristotle, the ancient Greek philosopher, provided a main key by introducing the terms actual infinite and potential infinite in an attempt to distinguish between the two. He strongly believed that the completed or actual infinite could not exist. While on the other hand, potential infinite might be represented as a manifest in nature. There has been debate as to whether infinity is a reality or an idea. Rucker in his chapter 1 on Infinity helps us in characterizing it as follows â€Å"Aristotle would say that the set of natural numbers is potentially infinite, since there is no largest natural number, but he would deny that the set is actually infinite, since it does not exist as one finished thing.†(p. 3) Later on Rucker ends up suggesting that Aristotles belief is a â€Å"doubtful distinction† agreeing with Cantors opinion that â€Å"†¦in truth the potentially infinite has only a borrowed reality, insofar as a potentially infinite c oncept always points towards a logically prior actually infinite concept whose existence it depends on.†(p. 3) In other words an actual infinite is not like a potential one which is growing to the infinity as a limit, although giving a collection which is finite in time at every point. If this is the case that potential infinite is growing to the infinite limit then I do believe in its existence. But as far as completed infinite is concerned, my supposition will be negative. I oppose to the fact that actual infinite exists. The concept of actual infinite seems to me as an idea or a succession of ideas in our mind while the notion of potential infinite is represented by the future. Granted that Tristram Shandy wrote one day of his autobiography for 365 days then in general what this will indicate is the sum of the two equivalents which would be constantly finite but increasing to the infinity as a limit. Thus I assume that a profound analysis of the Tristram Shandys paradox explained by Russell proves my suggestion that the narrator, Tristram Shandy, would never reach the completed or actual infinite. Hence he would never finish his autobiography.

A Comparison of Midterm Break and The Early Purges Essay example -- Po

A Comparison of Midterm Break and The Early Purges For this assignment we have studied two poems by Seamus Heaney. Both of these poems are linked because they are about Heaney’s early memories of death and how he coped with these difficult situations when he was a young. The subject matter of the poem ‘Midterm Break’ is about his brother’s death. It also tells us about his feelings about this death. Heaney is away at boarding school. Waiting in the college sick bay. Heaney writes ‘At two ‘o’ clock our neighbours drove me home’. Which shows that his parents were unable to come to pick him up as they might have been held up with something. Heaney wanted to express his feelings, to let us know what he felt like having to cope with the death of his little brother. It must have been a particularly difficult situation for him. There is a lot of sadness in the poem from the beginning. Heaney writes of ‘bells knelling classes to a close’. ‘Knelling is a sound of funeral bells, not a school bell. This indicates that Heaney is going to a funeral. The first person he encounters is his farther ‘crying’, this is an unusual sight for him. â€Å"He always took funerals in his stride†. This shows he’s been to other funerals, but he has not been affected in the same way. Heaney also remembers a family friend commenting on the death as a ‘hard blow’. This means harsh/unexpected also it is an unfortunate pun as his brother has also suffered a ‘blow’. Heaney feels uncomfortable when older men stand up to shake his hand. They say to Heaney ‘sorry for my trouble’, the word ‘trouble’ again seems insubstantial. He has to cope with strangers and whispers from the people that don’t know him. He holds his mothers hand but she c... ...rites in the fourth stanza that he was frightened; this contrasts greatly with dans attitude. Heaney ‘sadly hangs around the yard’ for some time afterwards. Heaney forgets this image but it comes back to him when he sees Dan killing other animals. He appears to have come to term with the farmyard slaughter when he grows up. Heaney writes ‘it makes sense’, this suggests the same cold-hearted views as Dan taggart. The last line suggests that Heaney realises now that some animals are pests. He still does not forget the unsettling incident when he was younger. Both poems show how Heaney deals with death. The death of animals as well as his brother affected him. In one poem he is dealing with an accident, a death and also peoples reactions. In this poem he deals with deliberate killing of animals, this is a colder, harder poem and it is also unsentimental.

Essay --

The lady and the tiger was a story with no ending, this is bothersome because it truly left everybody wondering. That is quite possibly the brilliance of the story, it forces readers to ponder their thoughts and come up with their own ending. Love has a lot to do with the story â€Å"The Lady and the Tiger†. The story gives the princess fate over her lover. The problem arose because the princess’s father will not allow her to be with him. The story takes place in a kingdom and involves the king, the princess, and her lover. The princess’s decision on which door to gesture to her lover is presumed to have a large impact on the story, which it does however the question that is which door her lover opens remains un-answered. The princess will open the door with the lady behind it, she will be able to put her jealousy and romantic emotions behind human morality. The princess will lead the gentleman towards the door with the maiden behind it because it is highly unethical to kill a man because she will have to see them together. Human morality plays a large role in her decision to do this. The pain she experiences from seeing her lover with her enemy will fade. On the other hand, the pain she would experience from seeing him die in front of her eyes would linger on and on. Furthermore the pain of the reflection of that decision to kill him would bring her much regret. She would continue to question her morality and she would hurt from the decision she made for a very long time. In â€Å"The Lady or the Tiger† Stockton says â€Å"Had it not been for the moiety of barbarism in her nature it is probable that the lady would not have been there†¦Ã¢â‚¬  (Stockton 4). That quote is proof that even though her father was semi barbaric, due to the moiety she and t... ...nd, that decision leads him to be hit in the face by the guard. Following the hit, he falls to the ground. When he stands up it is undeniably decision time. He looks up to the king and gives him a nod of respect, he also looks up at the princess and quickly gazes into her eyes. The princess subtly pointed to the left. She changed her mind; the door she now wanted him to go through was on the left. He steps forward accepting the princess’s suggestion to go to the left, he places his hand on the door handle. He stops and keeps his hand there for a few second then opens up the door and notices a beautiful maiden stepping out of it. Filled with joy, he wraps his arms around her and thanks God for letting him live. The priest and wedding singers follow close behind the maiden and in the arena the two are married. The obviously guilty had in fact just been found innocent.

Dreams And Dreaming :: essays research papers

Dreams and Dreaming   Ã‚  Ã‚  Ã‚  Ã‚  “ To write something and leave it behing us,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It is but a dream   Ã‚  Ã‚  Ã‚  Ã‚   When we awake we know   Ã‚  Ã‚  Ã‚  Ã‚   There is not even anyone to read it';  Ã‚  Ã‚  Ã‚  Ã‚  Zen Master Ikkyu   Ã‚  Ã‚  Ã‚  Ã‚  WE dream during a state of sleep called REM sleep. It is known that theta rythems sent from the hippocampus, which determine if something is of essential value to the brain, are presesnt during REM sleep. Which supports the idea that dreaming is connected to learning and that dreams are very important to the growing process.   Ã‚  Ã‚  Ã‚  Ã‚  Sleep is set in cycles, each containing four stages   Ã‚  Ã‚  Ã‚  Ã‚  STAGE 1: Light sleep begins- thata waves   Ã‚  Ã‚  Ã‚  Ã‚  STAGE 2: Light sleep continues- spindles and K complexes   Ã‚  Ã‚  Ã‚  Ã‚  STAGE 3: The onset of deep sleep- K complexes and delta   Ã‚  Ã‚  Ã‚  Ã‚  STAGE 4: Very deep sleep- delta waves   Ã‚  Ã‚  Ã‚  Ã‚  The first cycle is roughly 90 minutes. The brain decends through all four stages, and then acends back through them, but on the way up REM sleep is experienced at stage 1. This REM period lasts about 10 minutesAfter the first cycle the delta sleep may no occur at all. the brain will cycle through stage 1 and 2. As the night goes on the proportion of REM to NON- REM increase, so by the end of the night you may dream for as much as 1 of the last 2 hours of sleep. Though for some of us we still sleep deeply even to the wee hours of the morning. The “deep sleepers'; Thus light sleeper are more likely able to remember dreams.   Ã‚  Ã‚  Ã‚  Ã‚  The Menangkabau tribes of Indonesia believe that the real life force, the sumanghat, actually leaves the body in both dreams and serious illness. The shaman, or Dukun, must project his conciousnes into the realm of dreams in order to placate or harry the malicious malignant spirits who are hostile to the subject   Ã‚  Ã‚  Ã‚  Ã‚  Dreamtime of the Aboriginees is a primal state which embraces the creation of the world at the very dawn of our time. It is the realm of the mythical beings who fist breathed life onto the universe.. Their culture extends back over 40,000 years, the oldest spiritual culture of the world. The Shaman is known as the Karadji.

Macbeth’s Downfall Essay

The tragedy of Macbeth, by William Shakespeare is considered a tragedy due to the downfall of the main character. His downfall causes many deaths throughout the play and causes dramatic events to take place which in the end leads to his death. Many major events take place in this characters life to lead up to his downfall and death. The downfall of Macbeth is due to his greed for power, witches’ self-fulfilling prophesies, and the pressure from Lady Macbeth. The greed for power is a major role in the downfall of Macbeth. Macbeth started out a brave warrior that would have given his life up for the king. The king honored that by making him Thane of Caldor which started him on this downfall to greed of power. This greed for power caused him to want more and more control, which eventually led to do anything even murder in order to rise to the highest position. Even after he became king it wasn’t enough, he had to make sure he held that position by killing everyone who posed a threat to his reign. Over time people start to see these terrible things that were going on, which caused the death of Lady Macbeth because the burden of this knowledge was too much for her to bare. In the end Macbeth’s people turned against him ending in the death of Macbeth. The witches played a major role in the plot and thinking of Macbeth. The witches and there self-fulfilling prophesies played with the mind of Macbeth planting the thought in his head that would lead to his downfall. By planting these prophecies in his head the witches tormented him by making him think that it was fate that he be king and rule over everyone, when in reality they just implanted the thought into his head. â€Å"All hail, Macbeth! hail to thee, thane of Glamis! All hail, Macbeth, hail to thee, thane of Cawdor! All hail, Macbeth, thou shalt be king hereafter† (1.3.50-53). This quote shows us one of the ways the witches play with Macbeths mind by implanting the thought into his head. This causes him to take the actions needed in order to become king. Through there crafty speech is how they helped lead Macbeth to his death. â€Å"My nemesis – my downfall, if you will – was relationships, and trying to  fulfill them.† (Jennifer O’Neill). This quote shows us that Macbeth’s relationship with lady Macbeth was part of his downfall because of his want to fulfill what she wanted. His want to fulfill her desires of him drove him to kill King Duncan. â€Å"We fail? but screw your courage to the sticking-place, and we’ll not fail.† (1.7.59-61). This quote shows us that Lady Macbeth not only encouraged him to kill King Duncan but she is actually the reason Macbeth goes through with the murder. â€Å"make thick my blood; Stop up the access and passage to remorse† (1.5.43-44). This quote shows that Lady Macbeth asks the spirits to harden her heart so she does not feel remorse for what she is going to do. Lady Macbeth also convinces Macbeth to try and calm his conscious from what he has done by saying â€Å"My hands are of your colour; but I shame To wear a heart so white.† (2.2.61-62). Showing that she was a part of the murder but she feels no remorse for it. In conclusion the tragic fall of Macbeth is due to many factors. This is considered a tragic play because throughout Macbeth’s downfall many people are killed in order for him to become king which ultimately leads to his death. That’s why Lady Macbeth, the witches, and his greed for power all led to the downfall. Another reason he fell is because of his ambition that burned inside of him to be great. Those are the main factors for his fall.

Changing Paradigms of Rebranding Strategies

According to the AMA (American Marketing Association), Brand is a name, term, sign, symbol, design, or a combination of all used to uniquely identify a producer’s goods and services and differentiate them from competitors. Specifically, a brand is a name â€Å"yahoo. com† logo, jingle ‘bus 2 minutes’, â€Å"Maggie†, slogan ‘sense and simplicity’, â€Å"PHILIPS†, package design, spokesperson, color Red color,† Vodafone† which consumers associate with a specific product. REBRANDING-WHAT IS IT?Rebranding occurs when a product or service developed with one brand, company or product line affiliation is marketed or distributed with a new and different identity. It is usually more than simply a change in brand’s logo and other superficial changes and should involve radical changes to the brand name, image marketing strategy and advertising themes. In order to complete Rebranding, several areas should be reviewed includ ing positioning, personality, cluster of values, logo, company, identity and vision prior to the building of a brand.Rebranding can take place for a new product, a mature product, or even developing products. In some cases, a total rebrand may not be necessary but rather a partial rebrand. When a brand has been firmly established but may be outdated or needs refreshing due to new products or services, partial Rebranding may be more appropriate. It is critical that the brand value that’s been developed over the years not be eliminated. Subtle changes to update it may be all that is necessary to get the message across and revitalize sales.It is important to differentiate between Rebranding of a product versus repositioning of a product. Repositioning may involve a change in any of the marketing mix elements in an effort to respond to declining sales or market share. The goal in repositioning is to target existing products at new markets or segments. Repositioning may be part of Rebranding campaign. In contrast, Rebranding should involve a total change to fundamental company elements such as mission statements, values and widely recognized logos in an effort to have the company’s brand accurately reflect what it offers.WHEN SHOULD REBRANDING OCCURS: Rebranding is appropriate and essential under several circumstances in order to ensure success in product and service delivery. Often, a company has adapted their products to keep competitive in the marketplace to the extent the company’s brand may no longer accurately reflect what if offers. In this case, a major brand overhaul is necessary. A large quantity of acquisitions or merging of companies may require Rebranding in order to adequately reflect the new, large company.When is Rebranding necessary? DRIVERS OF REBRANDING: The two major reasons of rebranding are: corporate restructuring and modifying the external perceptions. The following text highlights more drivers that call for rebranding e xercise: †¢ Outliving the usefulness: Sometimes, a brand might outlive the purpose for which it was created. In such a scenario, it is more suitable to change the name of brand and then continue or prune the product depending upon the market requirement. Values change: Sometimes, the value that promoters want to display to the audience through the brands change, and that is why they decide to change the brand name as well. †¢ Mergers and acquisitions: Cases like the merger and acquisitions force the corporates to dawn a new identity for themselves, as it was seen in the case of Air Deccan and Kingfisher. However, while conducting the rebranding exercise, the companies should conduct a thorough analysis of the values and the attributes for which the brand name of the merging companies stand for and then only a new name should be adopted or the old one should be changed. Confused brands: In the case of UTI bank which changed its name to Axis bank, the brand UTI was associate d with many other instituted in different streams financial strength, had to go for rebranding. CONSIDERATIONS FOR REBRANDING: †¢ Through analysis of the target market: A company indulging in a rebranding exercise will not like to indulge into the exercise at the cost of its existing customers. Therefore, a thorough analysis of the profile of the existing customers is warranted. The rebranding exercise may attract new segments of the market but should not drive away the existing segments being served by the market. Nature of brand equity: A thorough analysis of brand equity and the nature of its standing in the eyes of its stakeholders should be conducted before going for dropping an already well established name, because if the new name fails to live up to the expectations of the stakeholders, it may result in a huge loss in terms of the sales and goodwill of the firm and through these two elements, on the value of the firm. †¢ Project Management: It is generally the mark eting department who takes up the leadership role in implementing the rebranding exercise and tries to seek out and surmount the challenges ahead.However, in many cases, it is the board of directors with the external ad agency who decide upon the rebranding exercise and implement it. †¢ Staff Involvement : The staff involvement is seen at various levels of the organization and they are basically consulted to suggest and brain storm on the new brand name and the like. †¢ Customer Involvement: Though not many organizations go for customer feedback before rebranding themselves, feedback is sought in a more subtle and discreet way from the customers. Since confidentially is a concern for such an exercise, the rebranding campaign was not made more broad based.OBSTACLES: †¢ Time consuming: Most of the organizations found brand building time consuming and they failed to estimate the exact time for conducting the exercise. †¢ Internal Resistance: Employee morale is great ly affected by the attitudes associated with the organization they work with, so many a times a change in brand name greatly affects their motivation and willingness to work for their responses. PREREQUISITES OF A SUCCESSFUL REBRANDING EXERCISE. †¢ Clear Vision: The top management should have a clear vision about the organization and the direction in which it wants to take the organization.It also should have a fair idea as to what does it want to achieve through the rebranding exercise. †¢ Engagement of staff: The staff should be engaged at all levels across the organization to have a feeling or unanimity and oneness towards the entire exercise. †¢ Thorough Planning: The rebranding exercise should be thoroughly planned and if need be, contingency plans should be prepared for any crisis. Rebranding is a difficult exercise to execute and it requires a lot of planning and a very minute detailed setting of goals and milestones in the execution phase to ensure the smooth implementation of the rebranding exercise. Adequate Resources: Adequate resources should be provided to the organization in terms of manpower, money and other resources. The complexity in execution; especially in the communication process calls for expert intervention in the entire process and the dispassionate observation and wide knowledge of the experts becomes a necessary in such projects. †¢ Communication: The communication with the stake holders should be consistent, clear and multilateral to win their confidence towards the entire exercise. Impact on the Financial Markets: A firm exists for the maximization of shareholders wealth and it is therefore very important for the organization, to study the short term impact of the rebranding exercise on the financial markets and the organization should plan as to how it is going to deal with the short term impacts on the stock market prices of the rebranding exercise. TYPES OF REBRANDING EXERCISE: 1) Reiterating: These companies need not change their brand name, their names are strong enough and the brand essence has not changed over a period of years. ) Renaming: Some companies may go for renaming themselves to display the change in the ownership structure and to reflect the new owner’s identity in the name or the logo of the company. 3) Redefining: Some companies may go for redefining the qualities and attributes attached to it. It is done to give the company a new direction and also convey to the stake holders a change in the ownership pattern and the new direction of the company. 4) Restarting: These organizations feel a need not only to change the attributes attached to their brands but also the brand names ltogether. This happens when an existing brand departs from or enters into a new product line. 5) Abstract Brand Name: Companies normally go for an abstract brand name, because their abstraction lends them the flexibility of getting associated with other products also. Moreover, it is also s een that service organizations prefer more abstract names as they want to convey more complex messages than the product based organizations. REBRANDING SUCCESS: Several well-known companies have attempted Rebranding in recent years.In some cases the Rebranding effort has been all encompassing for the company and in other cases a few changes were all that were necessary in order to ensure success. Hindustan Unilever limited: Hindustan Lever, a 51. 6 per cent subsidiary of Unilever plc formed in 1956, is the largest FMCG Company in India. It operates in two segments — home and personal care products such as soaps, detergents, oral care products, hair care products, skin care products, cosmetics, deodorants and fragrances, and food and beverages such as tea, coffee, wheat flour, salt, ice creams and culinary products.With a turnover of over US$ 2200 million in 2003, HLL employs over 40,000 people across the country. Coca-Cola India: Coca-Cola is a leading player in the Indian be verage market with a 60 per cent share in the carbonated soft drinks segment, 36 per cent share in fruit drinks segment and 33 per cent share in the packaged water segment. In 2004, Coca-Cola sold 7 billion packs of its brands to more than 230 million consumers across 4,700 towns and 175,000 villages. The company has doubled its volumes and trebled its profits between 2001 and 2004. Coca-Cola continues to re-affirm its commitment to India through active ‘Citizenship Efforts. All its plants in India partner with local NGOs to alleviate local community issues in numerous small ways. It boasts of impeccable credentials on quality. Coca-Cola has succeeded in spite of an extremely price-sensitive consumer with entrenched beverage consumption habits – tea, nimbu-paani (lemonade) and a fragmented and geographically dispersed retail market, and a high tax environment. Intel India: Intel India was established in 1988 in Bangalore, and has now grown to include the maximum number of Intel divisions in any country outside the United States.India’s increasing IT and engineering talent pool, has ensured that the majority of work done at Intel India is software and hardware engineering; and has also established the Intel India Design Centre, as Intel’s largest non-manufacturing site internationally. Intel has over 2,000 employees, of whom 1,200 work at the development centre. Significant market development groups include education and Intel Capital, which helps Intel make strategic investments in technology and online start-ups. Intel has invested US$ 60 million in infrastructure in India. REBRANDING FAILURES:For every successful Rebranding story, there is at least one corresponding failure. The example given below outlines some of the reasons why Rebranding does not always succeed. New Coke: One of the most infamous rebranding failure stories in history is that of New Coke. On April 23, 1985, Coca-Cola Company took one of its biggest risks by anno uncing it was changing the formula for the world’s most popular soft drink. The outcry which followed was heard around the world. The motivation behind the formula change was a shrinking market share which the company believed to be the results of its arch rival Pepsi-Cola.During the 1970’s, the â€Å"Pepsi Challenge† campaign seemed to erode the coke market even further. The company felt compelled to do something as it appeared consumers; particularly the baby boomer market, had a preference for sweeter drinks. Coke experimented with a new sweeter formula and market tests indicated the new formula was preferred overwhelmingly to both regular Coke and Pepsi. A first hint of pending disaster was when focus groups indicated indignation upon finding out they were tasting a possible new Coca-Cola and threatened to stop drinking coke altogether.Nevertheless, the company relied heavily on the market analysis and research and launched new coke in April of 1985. Initial results were promising but the backlash that followed almost took the company down. The company did not factor in the rich, cultural history tied to the original coke. Even though taste tests continued to indicate a preference for the sweeter drink, brand loyalty was staunch for the classic coke and consumers boycotted the new coke as a result. With in 3 months, coca-cola was forced to bring back classic coke, which resulted in a resurgence of sales to bring coca-cola to the fore front once again.Eventually, New Coke became Coke II and is virtually unavailable in distribution today. So what went wrong? Research was extensive, leadership supported the rebranding and an extensive advertising campaign was launched. Perhaps the company should have listened to that minority segment in the focus groups who were offended that Coca-Cola would even think about changing its formula(which it actually did any way when it changed from a sugar sweetness to a more inexpensive high fructose corn s yrup sweetener). This was a hint of the cultural backlash that would result, particularly from the southern U.S. where coke was a part of the regional identity. Perhaps the launch was not successfully implemented. Pepsi was able to strategically maneuver advertising by claiming they had won the cola wars prior to the official launch of New Coke. In addition, Coca-Colas CEO was unprepared for the â€Å"launching news conference resulting in alienation of reporters. He could not answer simple questions about the taste change. What ever the reason New Coke is now history and coke classic with other coke products maintain a lead in overall sales.Volume for the classic brand has risen 24 percent since 1984 making it the No. 1 soft drink in the land since 1987. It is interesting how loyal consumers can be to a brand once you take it away temporarily. The rebranding failure actually led to revitalization of the existing brand and a newfound respect by company leadership for the â€Å"cul ture† surrounding the original Coca-Cola product. MISTAKES MADE WHEN REBRANDING: †¢ Lack of True Change: It is important to remember that rebranding signals change. Your brand is more than your logo or corporate colors.Simply repacking the goods and providing some new designs will not get results you need. Putting a new cover on an old book doesn’t make it new. Brands include every thing from customer perception and experience to quality, look and feel, customer care and retail and web environments. Make sure the changes instilled are all encompassing or customers will catch on quick and make a fast departure. †¢ Lack of Quality Research: Research is required in order to be able to establish a plan for rebranding. Current and prospective customers must be involved when creating solutions.Knowing customer attitudes and desires is essential in order to deliver the product they want in the way they want it delivered. In addition, research should be interpreted cu rrently or the rebranding efforts can take a wrong direction. Coca-cola performed extensive research but discounted a portion of it which ultimately became very important foreshadowing of things to come. †¢ Ignoring Brand Equity: By ignoring existing brand equity when rebranding, a company faces the risk of alienating and subsequently losing existing loyal customers. This was evident during the attempted rebranding of coke.The company assumed all customers would like and want the taste of new coke because they didn’t understand the extent of the current brand loyalty. AT & T took this into consideration after merging with Southwestern Bell to ensure customers were comfortable and unconcerned about any loss of service. †¢ Basing Rebranding on Advertising: Just as rebranding is not simply repacking the product, neither is it simply the advertising campaign. Brand strategy should be the core item leading advertising; advertising should not lead brand strategy.Interesti ngly, some rebranding efforts may not include traditional advertising. Make sure the rebranding campaign is more than advertising or nothing will change for the company. †¢ Inability to Analyze the Positioning: The literature revealed that ‘Repositioning’ is one of the most important drivers for rebranding. Positioning is not what company does with the product; it’s all about what they do with the mind of the target audience, and what customers think about the company. So, it is vital for rebranding to clarify and refine the positioning.Both the present as well as desired positioning of the company should be apparent. †¢ Lack of Top Level Support: Even though the rebranding may be born in the marketing department, it should be owned and supported by the top level managers especially the CEO. The CEO (Chief Executive Officer) is the only authority who can drive change in all the functional areas across the organization. The CEO needs to set the vision an d lead rebranding to ensure that Product, Service & People are aligned and determined to deliver the implied promises through rebranding. CONCLUSION:As branding trends continue to evolve, rebranding success seems to depend on the ability to adapt to the rapidly evolving media environment and taking advantage of new opportunities to reach the target audience. In order to remain competitive, companies will need to embrace â€Å"hot† media to spread the message to younger and techsavvy customers. New methods include blogs, pod casts, mobile phone-based programming, and social networks. However, a balance must be maintained with traditional methods of media in order to reach and retain the existing customer base. In order to rebrand successfully, key steps need to be taken in the process.Companies who embrace the elements of rebranding usually are able to obtain their goals. Companies who fail to address all of the elements of rebranding often make mistakes and succumb to failure . So does rebranding work? Yes, and NO. It works when it is based on quality information, has the support of leadership and employees, is well-planned, provide adequate training, is integrated throughout the whole company, has a well-balanced multi-media advertising campaign that communicates the brand message consistently across multiple platforms, is customer driven, and is evaluated on an on-going basis to determine if alterations are need.When these elements are not present, the chance of rebranding success diminishes rapidly. EXHIBITS |IBM | |Old |New | |[pic] |[pic] | Hindustan Lever Limited |Hindustan Unilever Limited | |Old |New | |[pic] |[pic] | Indian post | |Old |New | |[pic] |[pic] | [pic] [pic] [pic] PHILIPS | |Old |New | |[pic] |[pic] | |COMPAQ | |Old |New | |[pic] |[pic] | HUTCH |Vodafone | |Old |New | |[pic] |[pic] | |APPLE | |Old |New | |[pic] |[pic] | KFC | |Old |New | |[pic] |[pic] | | AIWA | |Old |New | |[pic] |[pic] | KODAK | |Old |New | |[pic] |[pic] | |SATYAM |MAHINDRA SATYAM | |Old |New | |[pic] |[pic] | VIDEOCON | |Old |New | |[pic] |[pic] | |CANARA BANK | |Old New | |[pic] |[pic] | |JET AIRWAYS | |Old |New | |[pic] |[pic] | BANK OF BARODA | |Old |New | |[pic] |[pic] | RELIANCE | |Old |New | |[pic] |[pic] | [pic] BIBLIOGRAPHY: †¢ Kotler, Keller, Koshy, Jha. â€Å"Marketing Management†, 13th Edition, Pearson Education. YLR Moorthi, â€Å"Brand Management, The Indian Context†,2006, Vikas publishing house pvt ltd. †¢ Bhavishya, The journal of futuristic managers, Jan-Mar 2008. †¢ Dr. M. A. Azeem, Prof. T. Venkat Ram Raj, December-2008,†Rebranding – A business imperative†, Indian Journal of Marketing, Page no: 15-21. †¢ M. Saeed, Ravinder vinayek, Narender kumar, September-2008, â€Å"Rebranding: An emerging brand marketing strategy (Trends, Issues and challenges)†, Indian Journal of Marketing, Page no: 3-10.WEBLIOGRAPHY: †¢ http://blong. styleap ple. com †¢ http://images. google. co. in/imgres? imgurl=http://remade. files. wordpress. com/2008/01/canarabankbeforeafter. jpg †¢ http://www. mobilepandit. com/2005/12/07/rebranding-reliance-infocom †¢ www. thehindubussinessline. com ———————– Change in Service Name Change Change in Product Acquisitions & Mergers Change in market Place New Product Launch Rebranding