Jefferson vs. Hamilton Confrontations That Shaped a...

April 13, 1743 Albemarle County in the English colony of Virginia was the start of an American historical giant. Thomas Jefferson was born in affluence to his father, Peter Jefferson, a rising young planter in the Virginia colony, and his mother, Jane Randolph, who held a high status within the colony as well. Due to his father’s prosperity Jefferson was afforded the absolute best in the ways of education, starting with private tutors at the age of five, then moving on to learn how to read Greek and Roman in there original text and finally taking his studies to the College of William and Mary in Williamsburg which he would say is â€Å"†¦what probably fixed the destinies of my life†¦Ã¢â‚¬  pg 5. On the other side of the spectrum, a few years later†¦show more content†¦Hamilton expressed dissatisfaction with both of the plans brought forward to the convention. The Virginia plan, which was a proposal to completely abandon the Articles of Confederation, a nd replace it with a bicameral national legislature, an executive branch selected by the legislature, a judiciary, and a council of revision with the power veto, and the New Jersey plan, which suggested to keep the Articles of Confederation, but revise it to give Congress the power to tax, regulate commerce, and choose plural executive and members of a supreme court. Hamilton felt both these plans lacked a strong central government. He was specifically displeased with the New Jersey plan â€Å"being fully convinced† Madison writes â€Å"that no amendment of the Confederation, leaving the States in possession of their Sovereignty could possibly answer the purpose.† pg 18-19. He feared that either of these plans would leave the newly founded country weakened and â€Å"†¦would ultimately destroy the confederation†¦Ã¢â‚¬  pg 20. Finally, though Hamilton would given the federal government more power, he supported what was to be and is now the Constitution of the United States of America and he became one of its leading supporters during the ratification process. Though Jefferson was unable to join the convention due to his duties in France asShow MoreRelatedThe Forgotten Founder : Alexander Hamilton1196 Words   |  5 PagesAriel Fisher College Composition 3M Mr. Claxton December 10, 2015 The Forgotten Founder Alexander Hamilton was one of the founding fathers of the United States, but little to no people recognize the accomplishments he made. As a young man he fought in the Revolutionary War under the command of George Washington and later went on to become the first Secretary of the Treasury. With a multitude of other achievements under his belt, it’s hard to comprehend how this amazing man became a forgotten figureRead MoreFirst Bank of the United States4267 Words   |  18 Pagesdesigned to make money and build an economy. It was designed by men like Alexander Hamilton and Robert Morris, but did not benefit the common citizen as much as wealthy investors. Why did a fledgling government need to borrow millions from overseas in order to invest in a â€Å"national† bank, to turn around and then borrow the same money back and pay interest on it? The banking system developed by Alexander Hamilton and Robert Morris was prime pickings for speculators, and laid the groundwor k for aRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesE SSAYS ON TWENTIETH-C ENTURY H ISTORY In the series Critical Perspectives on the Past, edited by Susan Porter Benson, Stephen Brier, and Roy Rosenzweig Also in this series: Paula Hamilton and Linda Shopes, eds., Oral History and Public Memories Tiffany Ruby Patterson, Zora Neale Hurston and a History of Southern Life Lisa M. Fine, The Story of Reo Joe: Work, Kin, and Community in Autotown, U.S.A. Van Gosse and Richard Moser, eds., The World the Sixties Made: Politics and CultureRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesand religion have shaped them and how to adapt your management style to their differences. Managers at global companies such as McDonald’s, Disney, and Coca-Cola have come to realize that economic values are not universally transferable. Management practices need to be modified to reflect the values of the different countries in which an organization operates. Overseeing Movement of Jobs to Countries with Low-Cost Labor It’s increasingly difficult for managers in advanced nations, where minimum wages

Essay on The Roles of Greed and Pride in Shakespeares...

The choices people make lead them to where they end up, which may be interpreted as the opposite of fate. However, when some people believe something is meant to be, they are determined not to stray from where they think they should end up, even if it means throwing away their principles and values in the process. Through Shakespeares Tragedy of Macbeth, Macbeth’s original character and values are destroyed because of the influence from the witches prophecies, Lady Macbeths greed, and his own hidden ambition. Macbeth begins to defer from his original character when he learns of the witches’ prophecies, which leads him to believe he is fated to be king and to pursue that â€Å"destiny.† After the witches make the prophecies, he merely views†¦show more content†¦He tells himself â€Å"That is a step/ On which I must fall down or else o’erleap/ For which in my way it lies. Stars, hide your fires/ Let not light see my black and deep desires/ The eye wink at the hand, yet let that be/ Which the eye fears, when it is done, to see† (I iv. 55-60). Malcolm being named as a prince makes him next in line for the throne, followed by Duncan’s other son, Donalbain whom both stand in the way of Macbeth becoming king. Because they are next in life for the throne, as long as they are alive there is no real justification for him to achieve that title. He is aware that his ambition of becoming king is cannot become true through clean and honest means that â€Å"t he eye fears,† but that he needs to let â€Å"the hand† act and go against his own character and principles to make it true. Were the deeds and actions that he needed to take in order to become king were through a just method, he would not find them as hard for the eye to bear, or something that one would not want to see. Lady Macbeth’s ambition is another factor that plays a large role in uncovering Macbeth’s unseen dark side and changes him into the apathetic tyrant that he embodies at the end of the text. After she reads Macbeth’s letter that informs her of his current status and what the future may hold for them, she notes to herself that Macbeth’s nature â€Å"is too full o’ th’ milk of human kindness/ To catch the nearest way,† too gentle and compassionate to seize the firstShow MoreRelatedAnalysis Of Shakespeare s King Lear, Hamlet, Othello And Macbeth1206 Words   |  5 Pages A Shakespearean tragedy, is a five-a ct play and they usually revolve around a similar idea of conflict. This is the Internal and external Conflict within the character. The four plays I have chosen to analyse are; King Lear, Hamlet, Othello and Macbeth. I chose these plays specifically because they all have universal themes which depict human emotions. 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(I, III,108) Symbols using clothing such as borrowed robes, disguises and cross-dressingRead MoreMacbeth as a Tragic Hero985 Words   |  4 Pages In William shakespeare’s Macbeth,Macbeth is a classic example of a tragic hero in shakesperean work.Macbeth display the major characteristics of a tragic hero throughout the play until his tragic end.The play potrays Macbeth as a lost cause by showing how he fell from being a honest and just man who fought for whats right, to a cruel,superstitious,ambicious dictator.In william shakespreares Macbeth,Macbeth is a tragic hero because he compromises his honor and negates his moral values in orderRead MoreMacbeth: A Very Complex Character Essay1973 Words   |  8 PagesMacbeth is a very complex character whom reflects mans thirst for power through the drastic changes of his personality; thus being one of the slightest reasons in which make this intriguing character, greatest of all Shakespearean’s well-known works. 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Supply Chain Management in Coca-Cola Design to Grow

Question: Discuss about the Supply Chain Management in Coca-Cola for Design to Grow. Answer: Introduction For any company to be successful there needs to be consumer satisfaction in its products and services. One factor that assists in consumer satisfaction is supply chain organization. A customer will be contented if the goods reach them in the best possible state, usually the like the way they left the company. Therefore, it is essential that every company ensures efficiency in their supply chain to prevent mishandling of goods. If the enterprise decides to outsource the supply work, it has to ensure that they hire the best people to do so; else they might lose satisfied customers. It has to have a good plan on how the goods are to leave the production areas and reach the customers in the same or the best possible state. A company like Coca-Cola has to ensure that their drinks reach the market in a good state so that they can remain competitive against their rivals. The supply chain is also concerned with how raw materials get to the company at the lowest possible cost. For any company to maximize profits, it has to ensure that expenses are brought down as possible, especially transport costs of products to and from the company. Coca-Cola is one of the enterprises in the world that has a good supply chain. They have ensured that the chains are as short as possible to reduce the inefficiencies experienced in longer ones. This paper seeks to analyze the supply chain planning and control issues of Coca-Cola Company. Discussion and analysis Coca-Cola is a multinational beverage corporation based in the United States. It specializes in producing, packaging, and marketing non-alcoholic beverages. Founded in 1886, the Coca-Cola company has grown to be among the largest companies globally in terms of revenue and market share (World of Coca-Cola, 2016). Part of their success comes from having an efficient supply system that has enabled them to reach customers from all over even the ones in remote areas. From the company, there are other intermediaries involved in ensuring that the beverages reach the final consumer regardless of where they are. In their supply chain, there are distributors or wholesalers, retailers, suppliers, manufacturers, the company itself, and the consumers. Undoubtedly, there is efficiency in the supply system as these products still reach the customers at competitive prices. Thus, even after all the intermediaries; the consumer can enjoy the beverages at a lower cost compared to other rivals. In supply chain management, there are various factors which are crucial to ensure efficiency. According to Huang (2013), these factors are known as logistical drivers. They include facilities, inventory, and transportation. Additionally, there are cross-functional drivers which include information, sourcing, and pricing. Therefore, for the supply chain to be as effective as possible, the company involved has to put these six factors into consideration. Facilities are crucial in the chain as they provide storage for the manufactured goods. Therefore, these physical locations are essential to the chain as they store products nearer to the market. The consumers can then have the goods in the market in a short time rather than have to wait for them to come from the factory. A company should select these facilities strategically to reduce the costs of transportation to the market. Coca-Cola has facilities all over the world in the form of a franchise (Huang, 2013, p. 21). The company just transports the secret formula to these locations located in different regions and they in turn complete production. Thus, the customers can access the products in a shorter time and a good state as they are produced in their vicinity. This method keeps the supply chain short and hence effective. Another factor that is crucial in the supply chain is the inventory. The inventory includes all materials needed for the production and the final products. They include raw materials, equipment, labor, and the finished goods. Therefore, for the company to serve the demand, these factors have to be present (Huang, 2013, p. 21). With raw materials, equipment, and labor, the company can produce the goods needed by different consumers at a time. Hence, for the success of the supply chain, all these factors should be available. Another factor that is crucial in the supply chain is transportation. For the supply chain to be successful, there has to be a means of moving the inventory from different points. Raw materials have to be moved from their place of origin to the factory. Additionally, the finished goods have to be transported from the factory to the market. Thus, transportation is a crucial factor that is needed in the chain. The company should select a means of transportation after considering several factors such as cost, speed, and quantity that can be transported at a time (Huang, 2013, p. 21). If the market is far away from the factory, the company can consider air or sea transport. Again, when deciding whether to use air or sea, the nature of goods should be considered. Bulky products are best transported via sea or railway if the areas are accessible to these means. Coca-Cola mainly transports their products through the air, although other means are applicable if the intended destination is not far away. Information is another key factor in the supply chain that every company should strive to enhance. A good communication system between suppliers, the company, distributors, and retailers ensures that the products take minimal time to get to the market. Coca-Cola Company has invested in great communication systems which enable it to track the consumption behavior of their customers. Information assists planning in the chain and an excellent communication model can increase the profitability of a venture (Huang, 2013, p. 22). Therefore, the company can know the areas where consumption is high and decide to increase distribution centers or expand the current ones. In these distribution areas, the company can store the products ensuring that customers do not have to wait. Communication with the other members of the supply chain also informs them of areas that need more attention and those that are potentially profitable ones. The company keeps track of weather patterns so that their prod ucts are directed to the right markets at the right time (Boardroom Insiders, 2015). For instance, during the cold season, consumption may decrease, and it would be a waste to keep supplying these areas with the soft drinks. On the other hand, hot seasons call for an increase of supply to the regions experiencing such weather. Another factor that is crucial in the supply chain is sourcing. The company involves other parties to assist in the distribution of the product to the final consumer. These parties include wholesalers, retailers, and logistic companies among others (Huang, 2013, p. 22). For large enterprises such as Coca-Cola, these parties are essential in availing the goods to the final consumer. The company relies on Coca-Cola Enterprises (CCE) in the distribution of the beverages after production (CokeCCE, 2016). One of the primary reasons for the success in their supply management is the presence of resources to improve their efficiency. CCE makes sure that they have the latest technology to assist in the chain. For instance, it opened an automatic storage and retrieval system in one of their distribution in the Netherlands. The facility, located in Dongen, now has a system that can automatically move cans and pallets of bottles. This assists in easy retrieval and hence faster transportation to the intended market (Boardroom Insiders, 2015). Additionally, the company is usually in the forefront to test and acquire new technology that can assist them in increasing efficiency. Technology is a major factor influencing the success of businesses in the current business environment. For instance, new ways of transport lower expenses incurred in availing the goods in the market. The company that is determined to acquire the best technology will have greater efficiency in their operations (University of San Francisco, 2016). After many years of producing and marketing their products, the company has achieved large economies of scale which enable them to sell to wholesalers at very low prices. Therefore, they can produce at significantly lower cost than their other rivals in the industry (Buzacott, 2014, p. 204). Subsequently, these distributors and wholesalers can sell to retailers at slightly higher prices and still earn a considerable profit. The retailers can then avail the products to the final consumers at a fair price. It is important to note that a good supply chain could positively influence the performance of any company. For instance, if the wholesalers hike the prices of goods with the aim of making more profit, the retailers will be forced to sell them at a higher price to the final consumers. These may lower the demand for such products thus hurting the company's performance. Hence, the company has to use a very efficient supply chain that will contribute to their success. A supply chain also requires employees who are motivated to push the company forward. Through incentives, the company has ensured that employees are motivated to be efficient in their assigned areas. The company has the required resources to hire the best people to assist in the supply chain management. The franchise also employs competent individuals with proven track records. For instance, Ronald James Lewis, the supply chain chief in CCE has a vast experience in the sector through both internal and external exposure (Boardroom Insiders, 2015). A good relationship between all stakeholders is crucial as they hold a large stake in the success of the venture (Liu, 2012, p. 122). Suppliers have to deliver raw materials on time, and at a reasonable price to enable the production of high quality and affordable soft drinks. Therefore, for the success of any supply chain, there has to be a good relationship between all parties involved. To improve their efficiency in supply all over the globe, Coca-Cola has also incorporated a franchising model in its operations. Through this model, the company only produces the primary raw materials to be used in the manufacture of the soft drinks. These basic raw materials, which include syrups and beverage bases, are then sold to the different bottling partners spread all over the world (Srivastava Verma, 2012, p. 316). Thus, these partners can produce the final products in the areas where the consumers are located. Coca-Cola Company has eased the operations in the supply chain as they do not incur costs once they provide the syrup to the franchises. This method makes it easier to manage the supply chain from the company to the final consumer. In other enterprises, the final product comes from the company, and it has the role to ensure it reaches the intended consumers. Through this franchising method, the company has eliminated the bulkiness of transactions in the chain of supp ly. Each franchise has exclusive rights to handle a region thus the chain of supply is shorter and well-organized. Short chains are easier to manage, and the products can reach the retailers promptly (Manufacturing global, 2016). This model saves on transport costs which would be incurred if the final products were to come from the parent company. The company has managed to establish its presence throughout the globe throughout his method. The parent company just supervises the production process in this franchise also operating under their name (Liebowitz, 2016, p. 32). These primary raw materials consume far lesser space and costs and increase the efficiency of the chain. The franchise then complete the production process by adding other required ingredients, such as carbonate, sweeteners, and water. Then, they bottle the drinks and distribute them to wholesalers who later sell to retailers. The franchising method also enables market segmentation in different regions of the world. Hence, they can meet the needs of different consumers all over the globe. Other than Coca-Cola Enterprises, the company also owns shares in a large franchise such as Coca-Cola Amatil, Coca-Cola Hellenic Bottling Company, and Coca-Cola FEMSA. As seen, the company has its presence all over the world due to their method of distribution. The franchising method enables them to serve consumers globally without having to incur heavy costs in the supply chain. They keep the formula of the base secret to avoid duplication thus enhancing control of the market. The Coca-Cola Export Corporation (TCCEC) is the corporation with exclusive rights to distribute the concentrate to all other affiliates companies in the world (The Coca-Cola Company, 2016). Although most of these franchise are independent, Coca-Cola gives the directions on bottling and branding of the final product. Hence, the soft drinks in different regions will be similar, yet their finishing is done in different companies. Through this, the company has managed to gain dominance in the industry in many parts of the world (Butler and Tischler, 2016, p. 59). Recently, the company opened up another bottling company in Mozambique, Africa. The new plant, the largest in the reg ion, will widen their African market considerably (Mano, 2016). Coca-Cola enterprise (CCE), the main franchise operating in Western Europe produces and sells Coca-Cola products in the region. It mainly sources raw materials locally hence the supply chain is short and fast (Boardroom Insiders, 2015). The company receives the major raw material from Coca-Cola Company and then adds sweeteners and other ingredients to produce the finished product (Computer Sciences Corporation, 2016). The final drink is obtained through mixing the secret Coca-Cola syrup and other additives (Nestle, 2015, p. 13). One main benefit is that they mainly serve the local population, and hence supply expenses are minimized. In 48 hours, the company can ensure that the drinks are on shelves of supermarkets and other areas of demand. Due to the long period of operation, Coca-Cola has been able to develop and strengthen the supply chain globally. Using the same route over an extended period creates a repetitive task which is easy to follow. On the other hand, companies supplying goods for the first time may have several challenges in their way before finally discovering an efficient chain. Rather than the company basing all the production in the headquarter factory, it has ensured that smaller companies are serving different regions (Gong, 2013, p. 47). The primary goal of associating with these other companies is to break down the complex supply chains that would be involved in serving consumers all over the world. The company has strived to keep its supply chains short to increase efficiency in the system which is vital to their success. The customer has to receive the beverages in good quality and without delays. Long supply chains only increase the time taken to reach the final consumer and increase the final cost. For example, if there are many intermediaries, in this case, the soft drinks would be expensive, and their rivals would take advantage of the situation to gain price leadership. Coca-Cola also makes strategic investments that improve the delivery of their products to the market. In the past, the company has been involved in mergers, acquisitions, and purchase of shares. For instance, the company bought shares in Coca-Cola Bottlers Philippines Inc. in 2012 to bring their ownership at 51% (NoticiasFinancieras, 2012). One of the major factors that Coca-Cola Company considered is the large market for their products in the Philippines. Through this, the company will have greater access to the Philippines market. Additionally, it acquired a large franchise in Northern America to assist in their expansion in the region (Taylor, 2013). Recommendation Coca-Cola Company has succeeded in having an efficient supply chain, and this has been one factor that has contributed to their success. Their model of distribution reduces the complexity and bulkiness in the supply chain saving time and money in the process. Their chains are short and fast hence the customer can receive the beverages at an affordable price and in the reasonable time. One recommendation would be that they should invest in areas where their presence is not yet strongly felt. For instance, Africa has a large potential to drive the profits of the company even higher. In the remote areas, the company can partner with the government to develop transport facilities to enable movement of their goods more efficiently. Therefore, the company should be involved in development projects aimed at establishing their dominance even in remote areas. The company should seek to tap these potential markets early before their rivals establish their presence in them. Conclusion In conclusion, it is crucial for a company to have an efficient supply system that makes certain goods or services provided by the company reach the consumer in the best state. In the case of outsourcing the supply, they should look for the best companies available by considering their equipment, personnel, and performance in earlier contracts. Other factors that are essential in the chain include inventory, sourcing, information, transportation, and physical facilities. Consumer satisfaction should be the major aim of a company that plans to keep making profits in the long run. Coca-Cola has ensured that their products reach the consumers fast and at an affordable price. Through their franchising strategy, they have managed to establish their presence globally. The approach also assists in reducing the cost of transport of the products from the head company. Instead, they manufacture the syrup and sell it to their partners who then finish the production and bottle according to the s et guidelines. The company can hence avail soft drinks to the customers with minimal costs increasing their profit margin. Their vast resources enable them to acquire the latest technology which in turn increases their efficiency. It also maintains a good relationship with other stakeholders which is critical in the production process. Additionally, there is good communication in internally and externally which assists them to make informed decisions. References Bozarth C.C. Handfield R. B. (2016).Introduction to Operations and Supply Chain Management, 4th Edition, Pearson Butler, D. and Tischler, L. (2016).Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too). New York, NY: Simon and Schuster. Available athttps://books.google.co.uk/books?id=z2CVCwAAQBAJpg=PA58dq=coca-cola+franchise+business+modelhl=ensa=Xved=0ahUKEwjbt572k_3NAhUKWRoKHWl-CWIQuwUIODAA#v=onepageq=coca-cola%20franchise%20business%20modelf=false Buzacott, J. (1982).Scale in Production Systems: IIASA Proceedings Series. Amsterdam, Netherlands: Elsevier. Available athttps://books.google.co.uk/books?id=L17pCgAAQBAJpg=PA204dq=large+economies+of+scalehl=ensa=Xved=0ahUKEwjNpP-Vl_3NAhVRahoKHWQOCQ8QuwUIMTAD#v=onepageq=large%20economies%20of%20scalef=false Coca-Cola FEMSA Signs a Definitive Agreement to Acquire 51% of The Coca-Cola Company's Philippines' Bottling Operation2012. NoticiasFinancieras, Miami. Available athttps://search.proquest.com/docview/1238126928/42573F32549D4D69PQ/5?accountid=776 CokeCCE. (2016).Coca-Cola European Partners: Our history. [online] Available athttps://www.cokecce.com/pages/our-history[Accessed 18 Jul. 2016]. Computer Sciences Corporation. (2016).Coca-Cola Supply Chain Management Success Story. [online] Available at:https://www.csc.com/application_services/success_stories/78846-coca_cola_supply_chain_management_success_story [Accessed 15 Jul. 2016]. Gong, Y. (2013).Global operations strategy fundamentals and practice. Berlin, Springer.https://dx.doi.org/10.1007/978-3-642-36708-3. Huang, S. (2013).Supply chain management for engineers,pp. 20-23 Available athttps://books.google.com/books?id=B2V5_zDaIy4Cprintsec=frontcoverdq=supply+chain+managementhl=ensa=Xved=0ahUKEwia4LbD5fTNAhXkO5oKHZNYBvwQuwUIcDAJ#v=onepageq=supply%20chain%20managementf=false Liebowitz, J. (2016).Beyond knowledge management. Boca Raton, FL: CRC Press. Available athttps://books.google.co.uk/books?id=_UrNBQAAQBAJpg=PA31dq=coca+cola+supply+strategyhl=ensa=Xved=0ahUKEwj_rfHWkP3NAhWBfRoKHdj0BRw4ChC7BQhBMAY#v=onepageq=coca%20cola%20supply%20strategyf=false Liu, C. (2012).Multinationals, globalization and indigenous firms in China. London: Routledge. Available athttps://books.google.com/books?id=_mjHfHXI0S8Cpg=PA122dq=role+of+bottlers+in+coca+colahl=ensa=Xved=0ahUKEwj9w-3rk_XNAhWoZpoKHaYRB9YQuwUILTAB#v=onepageq=role%20of%20bottlers%20in%20coca%20colaf=false Mano, C. (2016).Coca-Cola opens new plant in Mozambique | The Herald. [online] Herald.co.zw. Available at:https://www.herald.co.zw/coca-cola-opens-new-plant-in-mozambique/ [Accessed 15 Jul. 2016]. Manufacturing global. (2016).From factory to the fridge: Inside Coca-Cola's supply chain. [online] Available at:https://www.manufacturingglobal.com/lean/358/From-factory-to-fridge:-Inside-Coca-Cola's-supply-chain [Accessed 15 Jul. 2016]. Nestle, M. (2015).Soda politics: taking on big soda (and winning). Available athttps://books.google.com/books?id=mShUCgAAQBAJpg=PA13dq=soda+ingredientshl=ensa=Xved=0ahUKEwi8iP-Ho_XNAhWDIpoKHe9QCs0QuwUIOTAA#v=onepageq=soda%20ingredientsf=false Ronald James (Ron) Lewis - SVP, Supply Chain, Coca-Cola Enterprises Inc. 2015, Boardroom Insiders, Inc., San Francisco. Available athttps://search.proquest.com/docview/1701959168/42573F32549D4D69PQ/33?accountid=776 Srivastava, R. M., Verma, S. (2012).Strategic management: concepts, skills, and practices. Available athttps://books.google.com/books?id=Od0WlsIDwFoCpg=PA316dq=coca+cola+franchise+strategyhl=ensa=Xved=0ahUKEwj72I6CkvXNAhVMkywKHX3tBBUQuwUIWjAI#v=onepageq=coca%20cola%20franchise%20strategyf=false Taylor, K. (2013).Coca-Cola Splits in Effort to Focus on Franchising. [online] Entrepreneur. Available at:https://www.entrepreneur.com/article/230402[Accessed 18 Jul. 2016]. The Coca-Cola Company.Official site.www.coca-colacompany.com University of San Francisco. (2016). [online] Available at:https://www.usanfranonline.com/resources/supply-chain-management/whats-the-secret-recipe-in-cokes-supply-chain/#.V4h61t_RWYV[Accessed 15 Jul. 2016]. William W. (Bill) Douglas III - EVP, supply chain, Coca-Cola Enterprises Inc. (2015). San Francisco: Boardroom Insiders, Inc. Retrieved fromhttps://search.proquest.com/docview/1660740055?accountid=776 World of Coca-Cola. (2016).Coca-Cola History World of Coca-Cola. [online] Available at:https://www.worldofcoca-cola.com/about-us/coca-cola-history/ [Accessed 15 Jul. 2016].

Rocky Soccer Academy Essay Example

Rocky Soccer Academy Paper Case Study: #3 Rocky Soccer Academy Case Assessment Worksheet Using Case Study #3, Complete the Worksheet Provided. Use this document as your format. Answer each section within the document retaining the questions to indicate your sections. I. Evaluate Henning’s options for growing Rocky’s customer base, including: A. What are Henning’s objectives? What resources does he have? Henning’s first objective is to have a larger facility built more suited for soccer training. The awareness for his program is close to 100 percent in Fort Collins but limited in surrounding cities. His second objective is to increase awareness of his program in surrounding cities. His third objective is to gain more customers in surrounding areas and try to retain his current customers who leave the program at the age of fourteen and fifteen. His current resources are the 600 kids he trains every year. His second resource is the quality of coaches he has on his staff. His coaches are experienced soccer players who are playing professionally over seas and playing at the collegiate level. B. What elements of consumer behavior might influence his decision? Henning would be influenced in his decision by a personal need. Perreault Jr, Cannon, and McCarthy state that personal needs are concerned with an individual’s need for personal satisfaction. Examples include accomplishment, fun, freedom, and relaxation ¬Ã¢â‚¬â€as well as a desire to make the world a better place (117). Henning obviously enjoys working with young people. His passion was so strong that it forced him to resign from his employment at the meat packing plant to teach soccer full time. With his coaching some of his customers have gone on to win national championships in the Fort Collins area. We will write a custom essay sample on Rocky Soccer Academy specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Rocky Soccer Academy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Rocky Soccer Academy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer To see his customers find success on the soccer field must give him a sense of satisfaction and accomplishment. He may want to bring this excitement to the surrounding areas, which would lead to full fill a social need. â€Å"Social needs are concerned with love, friendship, status, and esteem-things that involve a person’s interaction with others† (Perreault Jr, Cannon, and McCarthy 117). With his customers winning tournaments and finding success with his coaching they can share it with friends and family displaying the benefits of his coaching. Henning having success in Fort Collins would give him the confidence to enter new markets in the surrounding areas. C. What are the pros and cons of each option? The first option is to try to increase retention by developing programs targeted at kids over 14. His pros would be that he already has resources in place. The company image has a very good reputation as well. Henning’s soccer training business is one of the few companies providing soccer training. The con would be loss of interest in soccer. Soccer in America is the least popular sport in America. Baseball, football, and basketball are more wildly popular with teenagers. The second option is to develop a marketing strategy that would encourage his current customers to buy more. The pro in getting current customers to buy more would be customer retention and more revenue stream without entering into other markets. Henning could focus more attention on his current customers. The con would be missed opportunities in other markets. The third option is to try and grow the business by entering new markets and acquiring new customers in the age range of 6 to 9 years old. The pro in this option would be if customers that reach the age of fourteen and fifteen lose interest and stop receiving soccer training, he would have younger kids to fall back on in new markets. He would also have his facility and resources in place. The con would be Henning having to increase his staff to manage new customers. The fourth option is to serve more kids from Loveland, Longmont, and Greeley. The pro in option four is those cities are closer to Fort Collins and the populations combined number 140,000. There are some competitive soccer teams and very little soccer training, which means there is a need for soccer training. The cons would be the 25 mile distance from Fort Collins and the possibility that the population is not as passionate about soccer. D. Rank the options from strongest to weakest and explain why. Option 4 is to serve more kids from Loveland, Longmont, and Greeley. It is the strongest because Henning is already serving a few kids from those areas. The population combined is higher than Fort Collins. Soccer training is limited in the area. He would have more opportunities to advertise his business at soccer events in the local area. Option 2 is to develop a marketing strategy that would encourage his current customers to buy more. It is the second most attractive in that he already has a strong customer base. Product development in this area could retain customers and attract new customers. Option 1 is to retain kids that reach the age of 14 or 15 years. It is a weaker option because it focuses too much on the older kids and Henning will have to compete with other sports. To keep the older kids interested in soccer would require the sports popularity to increase, but that is difficult because in America basketball, baseball, and football are the most popular. Option 4 is to grow the business by entering new markets and acquiring new customers that range in age 6 to 9 years old. This option is the least attractive because 6 to 9 year olds would have to train under a different program, which would change the whole product. II. Select the two options you consider the most likely to be successful, defend your choice and develop marketing strategy for the two options. The first option I selected was option 4. Rocky soccer academy is well established in Fort Collins and has a great reputation in the community. Many of its customers from Fort Collins compete locally and all over the nation. Some have gone on to win national titles. Great coaching from Henning and his staff has produced positive results. All of these factors I felt were strengths. In the surrounding areas of Loveland, Longmont, And Greeley there is very little soccer training in the areas. With very little soccer training in the area, a good opportunity presented itself. The populations combined are 140,000. The population in Fort Collins is 110,000 and about 600 kids in that population acquire soccer training. From the surrounding areas Henning could possibly gain close to 600 more kids. If Henning were to gain more customers from the surrounding areas, it would justify building a larger facility. I chose to have the facility in Fort Collins. By having the facility located in Fort Collins this could turn away potential customers, making the location a weakness. To make acquiring Rocky soccer academy services more attractive, Henning could offer a one week trial free of charge and a 20 percent discount for 6 months. During the free trial period Henning can show with his coaching staff what differentiates his company from other alternatives. This would be the opportunity to sell Rocky soccer academies services, which should result in more customers. The second option I chose was option 2. Henning’s target market is current customers. I decided that he should offer a physical conditioning program that is tailored for soccer players to go along with soccer training. The added equipment needed to run this new program would justify building a larger facility. The larger facility will be built in Fort Collins. His reputation and his coaching staff are all strengths. A weakness I saw was the current customers may not see much of a point in conditioning. To alleviate some of those concerns a special promotion is needed. The first two weeks of the program would be free, giving customers an opportunity to see if they improved on the field. For those who choose to take part in the conditioning program a price increased will occur and they will have special privileges like use of a hot tub. Rocky Soccer Academy Essay Example Rocky Soccer Academy Essay Karl Henning came to the United States from the U. K. in 2000 on a soccer scholarship. Karl grew up playing soccer on many competitive teams through high school and had a brief profession career in England. When St. Albans College recruited him to play soccer, he thought it would open his life to a grand adventure. That adventure changed his life. While at St. Albans, Henning met his future wife, Dawn Jacobs, how also played soccer there. She graduated a year ahead of him and went to Fort Collins, Colorado, where she played on the semiprofessional Fort Collins Force women’s soccer team. When Henning finished college, he followed Jacobs to northern Colorado. Jacobs was captain of the Force and worked for the sports marketing company that owned the team. Henning got a job at local meat packing plant, but soccer was his passion. He mad the practice squad for the Colorado Rapids Major League Soccer team, but injuries cut his professional career short. Another passion for Henning became teaching soccer to kids. He has a natural talent for coaching. Henning is charismatic, kids enjoy his easy-going demeanor and British accent and he really knows soccer and how to teach the game to youngsters. We will write a custom essay sample on Rocky Soccer Academy specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Rocky Soccer Academy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Rocky Soccer Academy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In 2006, Henning founded the Rocky Soccer Academy- attribute to the proximity of the Rocky Mountains. At first he trained small groups of young players aged 7 to 14. He grouped them by age, gender and skill and conducted training sessions for small groups of five to seven at a local park. The first kids he attracted came by word of mouth as they quickly told friends and teammates about â€Å" this British guy who teaches soccer and make it fun†. His small after-school camps quickly grew to include more than 50 kids. Word continued to get around, and by the following summer Henning conducted 10 different camps and quit his job at the meat packing plant. He also trained 11 different Rocky 3v3 soccer teams that competed in tournaments across the state and nation during the Rocky name across the front and the success of these teams made the jerseys a great promotion vehicle. In 2008 four of his teams competed in the national 3v3 soccer tournament, with one winning a national championship. To keep up with the rapid growth, Henning brought a few friends over from England to assist with training. Will Bowman moved to the United States to become Henning’s assistant director of coaching. Henning and Bowman planned to work year-round as trainers and hire s couple of local coaches to help them conduct training sessions. During the summer he added a couple of local college soccer players and a few former team mates from England. The summer seasons works nice for his British mates because that is the off season for those still playing professionally. Henning is confident he can hire and train more coaches if he needs them to handle future growth. Youth soccer is big in Colorado and cross much of the United States. It is the largest participation sport for kids. Fort Collins is a soccer hotbed and this has helped Henning’s business grow. He now trains about 600 kids per year. But he has greater ambitions. For example he would like to build a training facility, the space he currently rents is not always well-suited to soccer. However he figures he would needs to double his business to justify the cost of the soccer complex he wants to build. So he is now wondering how to grow his business. About 90 percent of his current customers live in Fort Collins, which has a population of about 110 000 people. Henning believes awareness of his program is close to 100 percent among competitive soccer players ages 11 – 14 and is probably at about 40 percent among families with soccer playing kids ages 6 to 10. most of his customers are 10 to 13 years old and enroll in two to three Rocky programs per year. He has also run a few camps in Boulder and Northglenn, which are about 50 miles from Fort Collins. These have been successful but are currently limited. There are several small cities within 25miles of Fort Collins. Loveland a city of about 60 000 borders Fort Collins on the year. Greeley and Longmont each with about 80 000 people, are about 25 miles away by interstate highway. These areas have very limited soccer training programs except for their competitive term and awareness of Rocky is not very high. Those who have heard of his academy are often not very familiar with its philosophy and programs. Henning is not sure if parents in these communities would be wiling to drive their kids to Fort Collins for training. If not, he would have to run his programs there. Henning knows that he wants to grow his business, but wonders how he can accomplish his goal. He currently sees a few options: 1. His current customer retention rate is pretty high about 80%. However when the kids reach 14 or 15 years old, other high school sports and activities make them less interested in extra soccer training. One option is to try to increase retention by developing programs targeted at kids over 14. 2. Another option is to develop a marketing strategy that would encourage his current customers to buy more. He wonders if they have other needs that he might be able to serve. 3. Henning could try to grow the business by entering new markets and acquiring new customers. His markets penetration with kids 6 to 9 years old is still quite modest. He might develop new programs to better meet this groups needs. 4. Another new market option would be to serve more kids from Loveland, Longmont and Greeley. Evaluated Hennings different options for growing Rocky customer equity. Develop a set of marketing strategy ideas for each of the options. What could Henning do for market research to better assess his options? Please do solution for gender wage discrimination. In 2-3 pages. Rocky Soccer Academy Essay Example Rocky Soccer Academy Essay Karl Henning came to the United States from the U. K. in 2000 on a soccer scholarship. Karl grew up playing soccer on many competitive teams through high school and had a brief profession career in England. When St. Albans College recruited him to play soccer, he thought it would open his life to a grand adventure. That adventure changed his life. While at St. Albans, Henning met his future wife, Dawn Jacobs, how also played soccer there. She graduated a year ahead of him and went to Fort Collins, Colorado, where she played on the semiprofessional Fort Collins Force women’s soccer team. When Henning finished college, he followed Jacobs to northern Colorado. Jacobs was captain of the Force and worked for the sports marketing company that owned the team. Henning got a job at local meat packing plant, but soccer was his passion. He mad the practice squad for the Colorado Rapids Major League Soccer team, but injuries cut his professional career short. Another passion for Henning became teaching soccer to kids. He has a natural talent for coaching. Henning is charismatic, kids enjoy his easy-going demeanor and British accent and he really knows soccer and how to teach the game to youngsters. We will write a custom essay sample on Rocky Soccer Academy specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Rocky Soccer Academy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Rocky Soccer Academy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In 2006, Henning founded the Rocky Soccer Academy- attribute to the proximity of the Rocky Mountains. At first he trained small groups of young players aged 7 to 14. He grouped them by age, gender and skill and conducted training sessions for small groups of five to seven at a local park. The first kids he attracted came by word of mouth as they quickly told friends and teammates about â€Å" this British guy who teaches soccer and make it fun†. His small after-school camps quickly grew to include more than 50 kids. Word continued to get around, and by the following summer Henning conducted 10 different camps and quit his job at the meat packing plant. He also trained 11 different Rocky 3v3 soccer teams that competed in tournaments across the state and nation during the Rocky name across the front and the success of these teams made the jerseys a great promotion vehicle. In 2008 four of his teams competed in the national 3v3 soccer tournament, with one winning a national championship. To keep up with the rapid growth, Henning brought a few friends over from England to assist with training. Will Bowman moved to the United States to become Henning’s assistant director of coaching. Henning and Bowman planned to work year-round as trainers and hire s couple of local coaches to help them conduct training sessions. During the summer he added a couple of local college soccer players and a few former team mates from England. The summer seasons works nice for his British mates because that is the off season for those still playing professionally. Henning is confident he can hire and train more coaches if he needs them to handle future growth. Youth soccer is big in Colorado and cross much of the United States. It is the largest participation sport for kids. Fort Collins is a soccer hotbed and this has helped Henning’s business grow. He now trains about 600 kids per year. But he has greater ambitions. For example he would like to build a training facility, the space he currently rents is not always well-suited to soccer. However he figures he would needs to double his business to justify the cost of the soccer complex he wants to build. So he is now wondering how to grow his business. About 90 percent of his current customers live in Fort Collins, which has a population of about 110 000 people. Henning believes awareness of his program is close to 100 percent among competitive soccer players ages 11 – 14 and is probably at about 40 percent among families with soccer playing kids ages 6 to 10. most of his customers are 10 to 13 years old and enroll in two to three Rocky programs per year. He has also run a few camps in Boulder and Northglenn, which are about 50 miles from Fort Collins. These have been successful but are currently limited. There are several small cities within 25miles of Fort Collins. Loveland a city of about 60 000 borders Fort Collins on the year. Greeley and Longmont each with about 80 000 people, are about 25 miles away by interstate highway. These areas have very limited soccer training programs except for their competitive term and awareness of Rocky is not very high. Those who have heard of his academy are often not very familiar with its philosophy and programs. Henning is not sure if parents in these communities would be wiling to drive their kids to Fort Collins for training. If not, he would have to run his programs there. Henning knows that he wants to grow his business, but wonders how he can accomplish his goal. He currently sees a few options: 1. His current customer retention rate is pretty high about 80%. However when the kids reach 14 or 15 years old, other high school sports and activities make them less interested in extra soccer training. One option is to try to increase retention by developing programs targeted at kids over 14. 2. Another option is to develop a marketing strategy that would encourage his current customers to buy more. He wonders if they have other needs that he might be able to serve. 3. Henning could try to grow the business by entering new markets and acquiring new customers. His markets penetration with kids 6 to 9 years old is still quite modest. He might develop new programs to better meet this groups needs. 4. Another new market option would be to serve more kids from Loveland, Longmont and Greeley. Evaluated Hennings different options for growing Rocky customer equity. Develop a set of marketing strategy ideas for each of the options. What could Henning do for market research to better assess his options? Please do solution for gender wage discrimination. In 2-3 pages.